HubSpot Summer 2010 VAR Show & Tell

HubSpot Summer 2010 Show & Tell

Brian Halligan

@bhalligan

Today’s Agenda

•Inbound Marketing Refresher

•Halligan’s HubSpot Update

•Live Demo

•Customer Reactions to New Features

•Partner Updates

•Where is the puck headed?

•Q&A

But first…

Thank You!!!!

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

You are Transforming Marketing

Which do you have more of?

HubSpot Works If You Work It

Using HubSpot = More Leads

Active Users

Limited Users

Emerging Standard

0

500

1000

1500

2000

2500

3000

Dec-0

6

Jan-0

7

Feb-0

7

Mar-

07

Apr-

07

May-

07

Jun-0

7

Jul-07

Aug-0

7

Sep-0

7

Oct-

07

Nov-0

7

Dec-0

7

Jan-0

8

Feb-0

8

Mar-

08

Apr-

08

May-

08

Jun-0

8

Jul-08

Aug-0

8

Sep-0

8

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08

Nov-0

8

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8

Jan-0

9

Feb-0

9

Mar-

09

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09

May-

09

Jun-0

9

Jul-09

Aug-0

9

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9

Oct-

09

Nov-0

9

Dec-0

9

Jan-1

0

Feb-1

0

Mar-

10

Apr-

10

May-

10

HubSpot Customer Growth

May 2010

2,800 Customers

R&D Spending

Blog SEOSocial MediaMonitoring

AnalyticsMarketing

AutomationIT Expertise

Radian6Wordpress Eloqua IT GuysMarketing

Sherpa

Complete Solution

Google

Analytics

Web

Position

Gold

HubSpot’s Inbound Marketing System

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

SEO, Blog, Social Media, Content Creation

Landing Pages, Lead Nurturing & Intelligence

Marketing Analytics

Get Found

Convert

Talk Is Cheap

Demo!!!

Social Media Monitoring

Social Media Reach

BETA: Social Lead Intelligence

Marketing Integration

BETA: Lead Segmentation

BETA: Email Marketing

Jared MostollerMarketerdocSTAR

"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."

New: Lead Nurturing

Michelle WickumDirector of MarketingSteelMaster Buildings

"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”

HubSpot Salesforce.com Integration

Leads API = Any CRM Integration

(…or your CRM of choice)

Daniel LyntonCEO

Lynton Web Solutions

“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”

Analytics Help Max Out ROI

We hear you …

Faster Load Times

Lead Nurturing Status in Leads

What’s next?

Co

nve

rt

Platformization

CRM WEBSITE

Blogosphere

HubSpot

API

3rd Party Apps

HubSpot

What’s New for HubSpot Partners?

Formal Partner Training

Strengthen Network Online

Build Networks at First HUG

HUGOct 5 2010Cambridge, MA

•Partner Specific Meeting

•Partner Networking Event

Tell us what you want at the conference

via the ‘HubSpot Certified Partner’ Linkedin Group:

http://bit.ly/bk4kmJ

Mid-Funnel Proof of ROI

Client ROI

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

New Service Opportunities

HubSpot VAR All Stars (Beta)

Are you the Next Case Study?

http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions-

Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership

What’s next for you?

Join HubSpot Certified Partners Forum on LinkedIn

@brianhalligan@pc4media

@kirstenpetra

Thank You