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A case study by
A case study by
A case study by
To Establish our Client’s Spotsas the No1 choice of the Athenians, in their SummerHangouts.
A case study by
By demonstrating their competitiveadvantage, through the Web:
1. Unique Location, 3. Exquisite Design 2. Excellent Service 4. Beautiful Crowd
A case study by
4 Unique
Businesses
A case study by
A case study by
A case study by
Vive Mar
A case study by
Fantasia
A case study by
Our Strategy
A case study by
1. Be everywhereIn every place our customers look for nightlife suggestions, we should be there.
Our Strategy
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2. Find the InfluencersEngage the people that are very serious about hanging out. They know all the available choices and they are the ones who decide where their friends will go out.
Our Strategy
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3. Customer InteractionBuild interactive channels of communication, between the businesses and their target group. From these channels, communication will be free and straight forward.
Our Strategy
A case study by
4. Let them SpeakEncourage our most loyal customers, to speak out by sharing their experiences with their friends.
Our Strategy
A case study by
We had to find out what our Customers LOVE ..
A case study by
Some Brainstorming and Research we came up with an IDEA ..
A case study by
Our Customers Love being Photographedwhile they are clubbing!
A case study by
And that’s what we did..
A case study by
Took lots of Pictures,
Attracting the Attention &
Interest of our target group.
A case study by
A case study by
A case study by
A case study by
We made Photos our Advertisements.
*All of the photos were “branded” including our logos in them.
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And everyone wanted to see our Advertisements. Many times.
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By taking and sharing pictures on Facebook, we achieved some very important goals..
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1. We influenced our target group by showing them that their friends are having great time on our spots.
(through Facebook social ads)
A case study by
2. We highlighted our keyadvantages without saying a single word:
“Great clubs at unique locations, with great design, and beautiful people in them.”
A case study by
3. We made our customers spread our name to their friends.
Thousands of comments and shares have been generated through our “photo campaign”.
A case study by
We didn’t stop there.
A case study by
We created several reasons for our friends to engage with us.
A case study by
We Created Numerous Competitions and Gave out many Gifts.
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We encouraged our users to share our competitions with their friends, generating thousands of shares.
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Created a targeted Display campaign with dozens of banners including calls to action.
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Dominated Search.
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A case study by
Sent several e-mail Newsletters to our users.
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Most importantly we were all over our influencers’ favorite websites.
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Now, lets look at the
RESULTS
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In 77 days, we achieved..
A case study by
71.250 Likes on our 4 Facebook pages.
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18.000 Subscribedcustomers on our database
Including: Customer’s name, e-mail, mobile phone, address.
A case study by
11.430 people sharedour competitions with their friends
through our Facebook applications tools.
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2.200 people attended our summer events on Facebook.
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40.356 Branded interactionswith our users through Facebook Likes & Comments on our Photos and Posts.
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649 people «tagged»
themselves on our Photos on Facebook.
A case study by
More than 400.000 visitswere generated on our Facebook
Pages and 5.800.000Impressions on our posts.
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We Generated Awareness and we Engaged our audience by providing interesting branded content that they liked and wanted to share with their friends.
A case study by
That’s how we managed to keep our client’s hot spots as the First Choice on our users’ mind.
Need more info? info@clickwise.gr
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