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A crash course in SEO.Internet Academy: http://www.intac.be
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HOW TO SCORE
BIG IN GOOGLE
Hi, my name is Bart.
I work at web agency Netlash.
... and a few other companies:
http://slideshare.net/netlash
Let’s start with a graph.
Search Engine Market Share
Search Engine Market Share
Search Engine Market Share
Search Engine Optimisation =Google Optimisation
SEM, SEA, SEO?
Search Engine Advertising
Search Engine Optimisation
Search Engine Marketing =Search Engine Advertising+Search Engine Optimisation
The Golden Triangle
SEO is a bucket...
Thousands of little factors that influence it.Some are a drop of water, others are a glass of water.
You never know which one will overflow the bucket.
There are three main groups of
factors that influence your Google ranking.
3. Content
2. Links
1. Technique
3. Content
2. Links
1. Technique
3. Content
2. Links
1. Technique
3. Content
2. Links
1. Technique
‣ (not the goal)
‣ make it readable for Google
‣ code-to-content ratio
Valid code
‣ <h1></h1>
‣ <title></title>
‣ url
Holy Trinity
The ‘Humo’ disease
(actually, Humo is doing very well on this online)
Beware the ‘Humo disease’ !
‣ watch out with footers (rel=”nofollow”)
‣ sidebar
Secundary navigation
‣ the secret of the click-through
‣ call to action!
‣ variance & reinforcement
Meta-tags aren’t dead
‣ navigation in Flash
‣ navigation in Javascript
Killers
‣ age is important
‣ payment in advance!
‣ keyword in URL?
Domain name
‣ the right redirects
‣ the right headers
404
‣ IP-address, TLD, language, links, comments
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl">
<meta name="ICBM" content="51.052,3.72029" />
Location
‣ Google Webmaster Tools:
http://www.google.com/webmasters/tools
‣ sitemap.xml
‣ Own the front page!
Subdomains
3. Content
2. Links
1. Technique
‣ relevance
‣ high scoring pages
Every link counts
‣ anchor word
‣ domain name
The currency of links
‣ bad neighbourhoods
‣ link outs?
Killers
‣ 10 tips ...
‣ Angelina Jolie Naked!
‣ tools
‣ templates
Linkbait
‣ Digg, Delicious, StumbleUpon
‣ Facebook, Netlog, Myspace
‣ forum
‣ blog comments
Create a ‘weave’, not a ‘tree’.
Social Media
UBIQUITY BREEDS SERENDIPITY
SOCIAL MEDIA OPTIMISATION (SMO)
...
The secret weapon
‣ networks
‣ rings
Link real estate
One big killer
‣ duplicate content
One big killer
‣ one measure
‣ don’t obsess!
PageRank
3. Content
2. Links
1. Technique
‣ https://adwords.google.com/select/KeywordToolExternal
‘Glasdallen’ !
‣ linkflow
‣ clusterpages
‣ think ‘weave’, not ‘tree’
Internal structure
‣ Tags!
‣ rel=”tag”
Internal structure
‣ Google loves the ‘delta’
‣ PING
Update, update, update!
‣ a simple numbers game...
Update, update, update!
Your website content is like underwear.
Fresh is better, every day.
‣ write one blogpost a day
Update, update, update!
3. Content
2. Links
1. Technique
SEO is a bucket...
... don’t make it a sieve
Optimise your website for conversion.
Optimise your website for conversion.
... next week at INTAC!
QUESTIONS?
twitter.com/netlashbart@netlash.comwww.netlash.com
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