How to prepare a presentation

How to prepare a presentation

Thursday 12 September 2013Brussels

Management Communication Training

Do you remember this guy?

Andrew Manasseh

• 25 years in training, business development, staff management, and training

• British Council work for 15 years in Thailand, Czech Republic, Italy, and Brussels

• 9 years in EU communications and PR training

• Work with EU trade associations, EU institutions, governments, and corporations

Management and communications training in Brussels and Europe

Brussels

EU trade associationsCorporate public affairsPublic affairs agenciesNGOsRegional officesChambers of CommerceEU institutions

Other European clients

Corporate clientsGovernmentsEU funded programmes and projectsIntergovernmental agencies

What is the challenge?

How to prepare for a presentation

1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about

Hello! About us – our organisation

• We are an association that represents network of organisations, agencies, and statutory bodies working to promote policies by addressing the factors that affect our sector directly or indirectly.

• We support our members’ work in EU and associated states through policy and project development, networking, and communications.

We help our members to get through the EU maze

Put in more simple terms, it works like this

• We offer advice and information for policy makers, promote good practices and innovations, and seek to promote ethical and sustainable methods to achieve the aims and objectives set by our members and partners.

• We also welcome formal or informal partnerships with people and public, private or voluntary organisations working on common or related objectives.

Have you got any questions?

How to prepare for a presentation

1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about

Number 1

Be clear about the aim of your presentation

Link your presentation to your wider business objectives

Business objectives

Presentations, questions, follow up

information

Results

You have to move your audience to a new place

Story

What do they think

now?

What do they care about?

What do you want them to think?

Communication objectives

Change behaviour

Develop opinion

Raise awareness

Number 2

Know what your audience cares about

Personality traits drive us

• Steady• Compliant

• Influential• Dominant

I want results I want recognition

I want relationshipsI want reason

Are they with you?Involvement

Against For

Enemies:Go out of their way to undermine you

Champions:Go out of their way to support you

NeutralsNot engaged;waiting to seehow it goes

Cynics: Criticise when opportunitypresents

Willing helpers:Happy to support if you engage them

Are they with you?

Positive but

unfamiliar

Familiar & positive

Unfamiliar & negative

Familiar but

negative

You have to move your audience to a new place

Content

What do they think

now?

What do they care about?

What do you want them to think?

Number 3

Know what you want them to take away

My business aims

Want them to

appreciate the value

we provide

Persuade them to continue

funding us

Tell their colleagues about the

added value we provide

www.communicatingeu.com

You have to move your audience to a new place

Message

What do they think

now?

What do they care about?

What do you want them to think?

Number 4

Structure your story

Example business objectives

I want them to tell their colleagues that we give them good return on investment

What messages will they pass on? What will they take away?

I want to persuade them to continue supporting and funding usWhat shows our added value? What proof points will I use?

I want them to appreciate the value of this organisationWhat do they care about? What barriers are there?

How to prepare for a presentation

1. Be clear about the aim of your presentation2. Understand what your audience cares about3. Know what you want them to take away4. Structure your story around what they care about

For more materials check our website

www.communicatingeu.com

For more information about our training

Andrew.manasseh@communicatingeu.com

• www.linkedin.com/A Manasseh

• twitter.com/andimanas

• www.communicatingeu.com