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How to Leverage the Power of Your LinkedIn Company Page Even If You Have Not Allocated a Cent to Your Marketing Budget
By Bonnie Power
What are the Benefits of a LinkedIn Company Page?
Benefit # 1 -
Builds a strong online presence
What are the Benefits of a LinkedIn Company Page?
Benefit # 2 :
Becomes a gateway for prospective clients to research your company
What are the Benefits of a LinkedIn Company Page?
Benefit # 3 :
Attracts new team members to express interest in working with your company
What are the Benefits of a LinkedIn Company Page?
Benefit # 4 :
Engages influencers within your industry, which leads to referrals
What are the Benefits of a LinkedIn Company Page?
Benefit # 5 :
Promotes workshops, webinars and live events your company is organising
What are the Benefits of a LinkedIn Company Page?
Benefit # 5 :
Promotes workshops and events
How to Create a LinkedIn Company Page
1. Log into your personal profile
2. Go to Interests and click on the pull down menu option called 'Companies'.
3. Create a Company Page.
How to Create a LinkedIn Company Page
How to Create a LinkedIn Company Page
7 Elements of a Company Page:
1. Company Profile
2. Cover Image
3. Specialties
4. Company Details
5. Recent Updates
6. Analytics
7. Notifications
1. Company Profile
1. Get their Attention
2. Outline your core services
3. Articulate Your USP
4. Testimonials
5. Offer a 'lead magnet’
6. Provide Contact Details
2.Cover Image
1. An interesting image
2. An image of you and tagline
3. A Call to Action
3. Specialties
The one statement that encapsulates what your company does and to whom.
4. Company Details
The one statement that encapsulates what your company does and to whom.
5. Recent Updates
All your posts appear in reverse chronological order under the company profile.
5. Recent Updates
6. Analytics
Shows the level of engagement and statistics of how many impressions, clicks, interactions and followers your updates have acquired.
7. Notifications
Shows you exactly who has mentioned, shared, commented or liked your updates.
TOP 5 _______ Tips to Leveraging Your LinkedIn Company Page
1. Create a Content Calendar
2. Write a Concise Company Profile
3. Empower Your Employees to Generate Updates
4. Experiment to Discover the Best Time to Update Your Page
5. Consider Investing in LinkedIn Advertising
Tip # 1: ________
Create a Content Calendar
Be Strategic with the content you create
Tip # 2: ________
Write a Concise Company Profile
Get them engaged from the first sentence.
Tip # 3: ________
Empower Your Employees
Your team should be taking responsibility for creating most of the content
Tip # 4: ________
Experiment with Times
Monday 2 – 4pm
But Test it.
Tip # 5: ________
Consider Paid Advertising
$5 per click for banner ads
Sponsor Your Updates
Go to ‘Campaign Manager’
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