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Online Communities
Richard MillingtonRichard@feverbee.com
www.feverbee.com
How to create a thriving online community for your business
$4m
Most Online Communities
Most Online Communities
FAIL!
FAIL!
FAIL!
FAIL!
Join me at “The Yard”
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”FAIL!
Why do most online communities fail?
Be realistic
• New Customers• SEO• Sales & PR• Short-Term
The wrong reasons to start a community
Start a community for the
right reasons
Extreme Loyalty
Great ideas
New sources of revenue
Recruitment
Sales leads
Integration
You can’t “bolt-on” a community
Integrate yourproducts, promotion and price
Only start a community if you want the benefits a community can offer AND can integrate the community
with your organization
“That’s great. But how do you actually do it?”
There’s a secret…
amateurThink like an
strong interestLook for a
Passion
Use simple technology
Start small
bigGrow
Write about the
community
Start interesting discussions
Build relationships
The future of online communities
The future of online communities
Thank you!
Thank you!
(Applause)
Questions?
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