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At the inaugural South by Southwest V2V in August 2013, Rockfish Chief Marketing Officer and Brandery Co-Founder Dave Knox presented a 20/20 Vision talk on “How to Build a Startup That Thrives.” The talk answered the question of “Can today’s startups become tomorrow’s General Mills or P&Gs?” In the startup world, overnight success stories make a big splash. But what happens when initial rounds of investment dry up, the press moves on and success relies on your business strategy as much as your creativity? This presentation can help entrepreneurs, startup founders and even brand marketers look beyond the first 5 years to build a foundation for the next 60.
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@rockfish @brandery
Dave Knox Chief Marketing Officer, Rockfish Co-Founder, The Brandery
How to Build a Startup That Thrives
companies from the original 1955 Fortune list remain today. Only 71 out of 500
General MotorsExxon Mobil DuPont Texaco General ElectricChevron U.S. Steel Mobil Gulf Oil Amoco Shell Oil Bethlehem Steel Sinclair Oil Union Carbide CBS Kennecott ConocoPhillips International Paper Eastman KodakAT&T Technologies Republic Steel Procter & GambleGoodyear Tire & Rubber Intl. Business MachinesAlcoaNabisco Group HoldingsCitgo PetroleumARMCOAMAXConocoFortune Brands Phelps Dodge Ryerson TullRCA
Firestone Tire & RubberSunocoGoodrichJ.E. Seagram PPG IndustriesMarathon Oil Kraft BoeingAtlantic Richfield NL Industries Navistar InternationalDouglas Aircraft UnocalWeyerhaeuserTidewater OilOlinDow ChemicalUSGPure OilTexasgulfAmerican Can National IntergroupSkelly OilSperry Uniroyal General FoodsAmerican CyanamidCrown ZellerbachAnacondaGilletteAllis-ChalmersUnited TechnologiesCoca-Cola
Richfield OilBendix Caterpillar Jones & Laughlin Steel3M BorgWarner Aeroquip-Vickers Monsanto Campbell SoupSunray OilIngersoll-RandBorden ChemicalLockheed MartinLiggett GroupRockwell AutomationOwens-IllinoisAsarcoGeneral DynamicsContinental GroupDeereAmerican StandardReynolds MetalsYoungstown Sheet & TubeMartin MariettaNabisco BrandsAmerada HessCurtiss-WrightEsmarkScott PaperBP AmericaChryslerCorningManville
General MotorsExxon Mobil DuPont
General ElectricChevron
Mobil Gulf Oil
ConocoPhillips
AT&T Technologies
Procter & Gamble
Intl. Business Machines
Ryerson Tull
Caterpillar
Lockheed Martin
General Dynamics
Deere
Marathon Oil Kraft Boeing
Dow Chemical
United TechnologiesCoca-Cola
between 2008 and 2010. More companies closed than opened in that time frame.
170,000 companies closed
of Fortune 1000 companies were60% new to the list between 1993 & 2003.
of startups are expected to fail within the first year.50%
More than of households in the US have a P&G product in them.
Only of internet users ages 18-29 have used Instagram.90%
28%
Built to Last is at its core about relentless, creative drive.
“We’re capitalists and we’re fighters,
and today’s David is tomorrow’s Goliath.”–Andy Dunn, Co-founder and CEO, Bonobos
of building a startup6 tenets that lasts.
Founders to be 100.don’t live
Grow talent from within - and keep it.
Reinvent your product – time and time again.
“We focus and that focus
– David Powell, Retired VP Marketing, 3M
a lot on innovation, reinvent ourselves many times.”has allowed us to
1850 Express mail1882
Money Orders
1891 Traveler’s Cheque
1919 Overseas Banking
1915 Travel Services
1922 Luxury Cruises
1958 Charge Cards1987
Credit Cards
2003 ExpressPay
2007OPEN Forum2011 Serve Pre-paid
Build your foundation.from
Nike+ FuelBand
Amazon Web Services
Disrupt your own disruption.
“Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then
-Reed Hastings, Founder and CEO, Netflix
they’ll turn out to be right.”
In 1997, 100% of Netflix subscriptions were DVD-based.
By 2013, the number of streaming subscribers is 3 times higher than DVD subscribers in the US.
Have conviction in your thesis.
Google’s mission is to organize the world’s information and make it
universally accessible and useful.
expecting things to be better,not one where you’re expecting things to be worse.”
–Elon Musk, CEO/Product Architect, Tesla Motors, CEO/CTO, SpaceX
“You want to have a future where you’re
Build the cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
It's a big job, and we don't do it alone. With our customers and Giving Partners, we're transforming everyday purchases into a force for good around the world. One for One.®
best product,
We’re in business to change lives.
Patagonia:
TOMS:
Protect and defend your brand.
“Products are made in the factory, but brands are made in the mind.”
–Walter Landor, Founder, Landor Associates
AspirinCellophane
Dry Ice Escalator
Laundromat Thermos
Touch-tone Videotape
Yo-Yo Zip Code
Zipper Linoleum
“I had to pick myself up and get on with it, do it all over again,
only even better this time.”– Sam Walton, Founder, Walmart
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