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The Purpose Initiativeest. 2014 by Talent Monitor
TALENT MONITORI N S P I R E T O T R A N S F O R M
The Purpose Initiative
THE CUSTOMERIN CHARGE OF YOUR BUSINESS?
The Old Days
The Purpose Initiative
Customers were easy to reach, you managed the channel. Sales was challenging but straightforward.
The Purpose Initiative
TODAY THE STORY HAS CHANGEDCUSTOMERS ARE HYPER-INFORMED, BETTER PREPARED.
The Purpose Initiative
THEY KNOW MORE
THEY EXPECT MORE
THEY CHANGE MORE
The Purpose Initiative
Welcome to the
CUSTOMER-LED ECONOMY
The Purpose Initiative
We have entered
THE AGE OF THE CUSTOMER
So we all became “customer centric”
“Customer experience” is the new holy grail
Companies are organising themselves around customers
The Purpose Initiative
MILLION SEARCH RESULTSfor “customer experience” on Google (2013)
19,9
The Purpose Initiative
CHIEF CUSTOMER EXPERIENCE OFFICER
VP, MEMBERSHIP EXPERIENCE
CHIEF EXPERIENCE OFFICER
CHIEF CUSTOMER OFFICER
VP, CLIENT & SOCIAL MEDIA EXPERIENCE
BETTER MEASURE RESULTS?
The Purpose Initiative
ADDING HEADCOUNT?
INVESTING IN TECHNOLOGY?
How are you getting
CLOSER TO YOUR CUSTOMERS?
ADDING HEADCOUNT?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
50% “Less vacancies after 2008 recovery”
-European Vacancy & Recruitment Report 2014
INVESTING IN TECHNOLOGY?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
1in5 “Only 1 in 5 CRM projects increase revenue”
-CSO Insights
BETTER MEASURE RESULTS?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
85%“Of CFO/CIOs don’t know how to analyse the big data they collect”
-KPMG Survey 2014
The Purpose Initiative
It’s time for organisations to transform
OR BE LEFT BEHIND
The Purpose Initiative
T h e q u e s t i o n t h e n a r i s e s :
HOW TO TRANSFORM?
The Purpose Initiative
88%FIND GETTING CLOSER TO CUSTOMERS A TOP PRIORITY IN THEIR STRATEGY
FOR THE NEXT 5 YEARS (IBM GLOBAL STUDY).
OF CEO’s
72%ALSO SAID THEY WERE TIRED FUNDING INITIATIVES THAT DON’T HAVE A CLEAR INDICATION
OF WHERE REVENUE INCREASE WILL COME FROM (FOURNAISE MARKETING GROUP)
OF CEO’s
The Purpose Initiative
S O T H E M E S S A G E I S C L E A R
GET CLOSER & PROVE IT
B U T …
The Purpose Initiative
71%INDICATE THAT THEY ARE NOT ENGAGED ANYMORE AT THEIR JOB (PROFILES
INT’L STUDY)
OF EMPLOYEES
50%SAID THEY FEEL STRESSED AND UNTRUSTED AT WORK (SERV STUDY FLANDERS)
OF EMPLOYEES
HAVE A HIGH RISK TO DEVELOP A BURN-OUT (SERV STUDY FLANDERS)
68% OF EMPLOYEES
The Purpose Initiative
THERE IS A CONNECTION, OBVIOUSLY
HOW TO SOLVE THIS ISSUE?
The Purpose Initiative
ENGAGE PEOPLE EMPOWER PEOPLEPROVIDE A PURPOSE
How are you getting really
CLOSER TO YOUR CUSTOMERS?
PROVIDE A PURPOSE
The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
WHY “People by WHY you do it, not what or how”
-Simon Sinek
The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
ENGAGE PEOPLE
3 “Imperatives of engagement:”
• Autonomy • Mastery • Purpose
The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
EMPOWER PEOPLE
5 “Dysfunctions of managers/teams:”• Trust • Conflict • Engagement • Accountability • Results
-Patrick Lencioni
The Purpose Initiative
We bring you
THE PURPOSE INITIATIVE
Purpose Definition for Businesses
Engage People into Action
Empower Teams to Deliver Great Customer Experience
The Purpose Initiative
BUSINESSPurpose SettingManagement ActivationSales ActivationOperations Activation
{PEOPLE
CoachingTeam ActivationWork Pleasure{
NETWORKBrand ActivationHappy ProfitIndividual CoachingWake Up Call
{
3 THE PURPOSE INITIATIVES:
The Purpose Initiative
THE PURPOSE INITIATIVE RESULTS:
HAPPY PROFIT & HAPPY PEOPLE
–Dirk Minnebo Managing Partner Talent Monitor &
The Purpose Initiative Founder
“Inspire to Transform - that’s our mission.”
The Purpose Initiative
The Purpose Initiative
The Purpose Initiativeest. 2014 by TALENT MONITOR
Contact: M: +32 498 128 736
E: info@talent-monitor.com W: www.talent-monitor.com
Talent Monitor BVBA Ankerrui 9, 2nd Floor
2000 Antwerp Belgium
TALENT MONITORI N S P I R E T O T R A N S F O R M
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