How social media broke the internet

How social media broke the internet BEST.eu.org Leuven regional meeting, 4 April 2013

Hi, I’m Clo Willaerts

My blogs: bnox.be & conversity.be/blog

@bnox

Engineers

8 problems for you

text images & video trust user media public conversations identity reputation privacy

text images & video trust user media public conversations identity reputation privacy

http

Longform

Search engines

Shortform

The Wayback Machine

Network effect

Text: the problem

Do we want the internet to be the archive of popular culture of end 20th, beginning of 21st C?

text images & video trust user media public conversations identity reputation privacy

First image on the web, 1992

Bandwidth

YouTube

Pinterest

Cinemagraphs

Vine

Earth Pics

Social objects

Internet memes

Facebook candy

Social proof

Images & video: the problem

How do we avoid the fragmentation of digital content into (cat) memes?

text images & video trust user media public conversations identity reputation privacy

E-commerce

Phishing and scams

AirBnB

trust: the problem

How can we quantify trust in a digital space?

text images & video trust user media public conversations identity reputation privacy

Self publishing

Citizen journalism

Fan art

Peer recommendations

Amazon recommendations

Negative bias

Streisand effect

Yelp horror stories

Empowered consumers

Some of them are influential

user media: the problem

How can we restore the balance disturbed by negative bias?

text images & video trust user media public conversations identity reputation privacy

Cluetrain, 1999

Listening and monitoring

What about negative comments? http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-

engagement-for-blogging/

Trolls

Responding: service level?

Crisis communication

public conversations: the problem

How can we change the status and/or life span of public conversations?

text images & video trust user media public conversations identity reputation privacy

Clo?

Offline identity: Seven of Nine

Offline identity: Orlan

Online identity

Avatars and nicknames Second Life: Babynox Willis

Avatars and nicknames Robbie Cooper: Alter Ego

Avatars and nicknames Robbie Cooper: Alter Ego

The Nym Wars: PostSecret's iPhone app

ASL?

About.me

Identity platforms: Facebook vs Salman Rushdie

Identity platforms: Opensource Obscure vs Google+

Identity platforms: Gotye “I'm not dead”

Identification through preferences: Hunch.com

Identification through behaviour: Orbitz vs Mac users

On = off

Christopher "moot" Poole: The case for anonymity online

What is revealed about you: http://www.datadealer.net

Profiling

identity: the problem

Where and how do you want to host your identity?

text images & video trust user media public conversations identity reputation privacy

Kevin Colvin vs Facebook

Kevin Colvin vs Facebook

Google: Me on the Web http://www.google.com/goodtoknow/manage-data/me-on-the-web/

Online reputation: glassdoor.com

Online reputation management reputationchanger.org

Apple Labor Scandal

You are what you share

reputation: the problem

How can we manage our (online) reputation?

text images & video trust user media public conversations identity reputation privacy

Privacy

Josh Harris: We Live In Public (2009)

Adam Harvey: cvdazzle.com

Malte Spitz vs cell phone data http://www.zeit.de/datenschutz/malte-spitz-data-retention/

Google Streetview

Facebook Privacy Settings: TakeThisLollipop.com

Life stage = sales lead

Oversharing @NeedADebitCard

Panopticon & Little Brothers

Peopleofwalmart.com

More shaming

privacy: the problem

How can we stop the Little Brothers?

Conclusion?

text images & video trust user media public conversations identity reputation privacy

Thank you very much!

This presentation: http://www.slideshare.net/bnox