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How Pricing Impacts YourBranding and Positioning
Peter CheeFounder & CEO
thinkspace
UW Foster School of Business
P = AVC + AFC +X
Q__
2008 Recession
-Ash Maurya
-Ash Maurya
-Ash Maurya
-Ash Maurya
-Ash Maurya
-Ash Maurya
• Look at pricing from a holistic manner• Customers are not loyal to cheap commodities• Pricing is part of the product• Pricing determines your customer
What would I tell young me?
• Figure out what is your “Why”
• Growth hack your heart
• Lead without a title
• Be Resilient
• There’s no weakness in forgiveness
Book List
• Linchpin by Seth Godin
• To Sell is Human by Daniel Pink
• Startup Owners Manual by Steve Blank
• Lean Startup by Eric Ries
• Running Lean by Ash Maurya
http://www.slideshare.net/thinkspace/how-pricing-impacts-your-brand-and-positioning
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