How much should you pay for packaging design?

jamandco.com.au

How much should you pay

for packaging design?

jamandco.com.au

One of the most frequently asked questions that we get asked is… “How much does packaging design going to cost?”

The investment for creating a pack that is

designed to sell is much like

buying a new home.  

The price all depends on one’s needs

and priorities.

jamandco.com.au

Asking, “How much does packaging design cost?” is much like asking the question, “How much does it cost to buy a car?”

There are almost limitless possibilities to be

considered.

The same is true for calculating the investment for the creation

and design of a pack designed to sell.

jamandco.com.au

A packaging design project is influenced by a number of factors, including: Where you intend to sell this products?

Do you have an existing brand that you’ll be selling your new product under.

Product history -Has it been sold before? Do you have prototypes or are you in production?Do you know who your major competitor is? How will you differentiate from your competitors?Do you require assistance not just on packaging design, but

also on the pack form design.

jamandco.com.au

More factors to consider…Have you evaluated the materials you will be using as they

will impact your production costs as well as shipping and attrition costs.

How well do you know your target consumer and how well you understand them?(male, female, age group, income etc.)

What if any research has been conducted? Will you be requiring research to support the design decisions?

Where will the product be sold? Online, supermarket, deli etc.

Have you determined your price point relative to your competitors.

Do you have a distinctive Unique Selling Proposition.

4 levels of packaging design cost?

jamandco.com.au

Like most industries

there is the “el-cheapo” model… all the way up to the

high-end, exclusive, luxury one.

Often clients are misinformed when it

comes to market value for professional

packaging design.

Like most things in life, with packaging design you get what you pay for.

4 levels of packaging design costs.Level 1 – “I have a guy in India who

designs labels for about $80 to $100 each!”Crowdsourcing design platforms like 99designs and DesignCrowd get used to

cut the costs of packaging design.  Placing a design project out to the crowd can be a cost effective way to get tons of ideas and design concepts. These design concepts can be purchased anywhere from $300 to $400 and upwards to around $1000

jamandco.com.au

Risks of Crowdsourcing your pack designsHere are 2 blogs that detail the risks of crowdsourcing designs.

1.Crowd-sourcing your next package design does come with significant risks and complications & may not be a risk worth taking.

2.You’ll also need to consider the pitfalls & hidden legal risks of crowd-sourcing packaging designs.

“Crowdsourcing design is not for

everyone!”

A perfect package design is one that says it all and grabs and retains the

consumer's attention.

NOTE: Today’s informed

consumers make their decisions

based on perceived value and suggested

retail price points.

Therefore….

If your pack looks cheap… it will stay on the shelves!

4 levels of packaging design costs.Level 2 – Design House/Fast Printer 

“SPECIAL: Starter packs only $1200 - SAVE $300!”

Any halfway decent fast print shop will tell you that for under $1500 they can whip you up a pack design (Maybe $2,000). This one-stop-shop solution may have merit for the start up who is strapped and doesn't have the money to spend.

4 levels of packaging design costs.Level 3 – Boutique Packaging Design Agency - From

$8,000  For the business that MUST have a pack that does the Heavy Lifting!

The fundamental difference in what you pay for between a boutique

packaging design and branding agency and less expensive services

is a primary focus on RESULTS!

Boutique Packaging Design Agencies design packs that sell to

their intended consumer.

Boutique Packaging Design agencies design packs that deliver the specific results the client is looking for. 

Beginning with the END IN MIND, Boutique Packaging Design Agencies ….

Immerse themselves in your target market Narrow down your technical options

Choose the best solution

Develop an emotionally compelling brand

Execute to deliver the brand and the product choose the best solutions

Help guide and support the entire packaging process all the way to the end.

For the boutique agency the main reward and primary

objective is to dramatically increase your product sales via packaging design, specific to

your target audience.

4 levels of packaging design costs.Level 4 – High-end, Luxury, Global Design Agencies -

Big names- Big clients - Big $$$

The roster of their clients boasts an impressive portfolio of…- globally recognizable work, - winning design awards, - prominence in local and international markets &…- 5 syllable adjectives all make these high-end global design agencies easily recognizable.

jamandco.com.au

World renowned design agencies are mostly frequented by the larger brands who want both the “security” and the “status” that comes by dealing a global player.

As budgets for design continue to get slashed & with the call to get

more done for less, even the large corporate brands are now opting for the value that the Boutique

Packaging Design Agency brings to their packaging design projects.

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