Homebase transforms its digital presence, attracts 30% more online visitors

Pickup

Ship

www.homebase.co.uk

Homebase flourishes with IBM Commerce

Digital is growing2.5 million customers visit Homebase.co.uk

every week. More than 40% of all customers

start their journeys online.

Weeding through the options

Customers can switch from mobile to desktop seamlessly, and reserve to collect in store with

a swipe or a click.

Tapping with green fingers

If a different �ower catches their eye while in store, customers can quickly �nd out more using the

Homebase app.

Thriving community Connecting online helps customers learn new

skills and create �ourishing gardens—while nurturing lifelong loyalty.

Sowing the seedsOn Homebase's digital project center customers

leaf through product pictures and video tutorials toget inspired to create their new garden.

Blossoming with new ideas

Customers can browse online and pick from over 400 plants for direct home delivery.

Business is blooming

Personalized experiences help Homebase grow digital sales double digits and

increase online traf�c by 30%.

Helping Homebase grow with its customers’ changing needs

UK retailer Homebase guides its customers on their home improvement journeys—whether they’re visiting in-store, online or on mobile devices.

IBM Commerce solutions help retailers put customers

at the center of every business decision and provide

superior buying experiences on every channel.

To learn more about IBM Commerce, visit ibm.com/smartercommerce or follow @ibmcommerce

To learn more about Homebase, visit homebase.co.uk or follow @Homebase_uk

© Copyright IBM Corporation 2015 Source: Homebase UVH12349-USEN-01