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What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.
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Bob Johnson Consulting. LLC 1
HIGHER EDUCATION UNDER A MICROSCOPE
Commission on Independent Colleges and Universities
Communications and PR WorkshopPace University, New York City
June 13, 2012
Bob Johnson Consulting. LLC 2
NOT EVERYONE WILL LOOK THE SAME…
Strong brands survive, maybe thrive…Weak brands struggle…
Bob Johnson Consulting. LLC 3
Higher education for fewer people?http://tiny.cc/z98ifw
Bob Johnson Consulting. LLC 4
Ready for this?… ROI for 1,248 Schoolshttp://buswk.co/LHXwPp
Bob Johnson Consulting. LLC 5
Tuition discounts climbing… http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/
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Financial scrutiny… will the public notice?http://tiny.cc/739ifw
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All schools, public & private… 2011 to 2012
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At risk now for higher education… “value”http://en.wikipedia.org/wiki/Value_proposition
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How much will people pay?http://www.buffalonews.com/city/schools/article877332.ece
Bob Johnson Consulting. LLC 10
Associate degrees… a new future?
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How “online” is the future?http://tiny.cc/sdajfw
LET’S TALK TOGETHER…Bob Johnson, Ph.D. (248.766.6425)bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com
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