Guest blogging

  • View
    4.425

  • Download
    1

  • Category

    Business

Preview:

DESCRIPTION

5 Efficient ways for Better Guest Blogging

Citation preview

5 Efficient ways for Better Guest Blogging

When executed correctly, guest posting can be a great way to promote your own business or product to loyal readers of other websites that are related to your niche and at the same time, increase your author rank and organic visibility!

“I’ve just started trying to get guest posts live and no-one’s seem to get back to me?”

Since a ton of people are trying to guest post, the probability of a getting a post live is much lesser than it was, in previous

years. If you’re really struggling to get responses, read on…

1. Make it personal

On an average day a Blog Owner receives anywhere between 5-20 guest post requests, so to even stand a chance at getting your initial pitch read, you’ll really have to stand out from the crowd.

“You had me at hello”

When a guest post enquiry starts with “Dear/ Hey admin / Hi Client/ Dear Ms. Bruce [No Way]” You’ve already lost your shot, Try just “Hi Sarah” It is Personal & friendly.

Make that extra effort to personalize your outreach and you’ll stand a chance of getting your guest post reviewed.

2.Good Grammar & Spelling

When you’re trying to convince a blog owner to publish your content on his/her blog and your initial outreach e-mail contains grammar and spelling errors, don’t expect to receive a positive response.

“Check your existing outreach e-mails”

We’ve all made this mistake before. First impression is always the best impression.

I now triple check any outreach e-mail before hitting submit just to make sure any mistakes have been taken

care of.

3. Keep trying.

How many times have you submitted an initial outreach e-mail and left it at that?

3. Keep trying.

How many times have you submitted an initial outreach e-mail and left it at that?

I try to make sure I follow up any outreach attempt at least 3 times. Webmasters are busy and it’s possible that you caught them at the wrong time.

Try to wait a week before chasing up any enquiries.

Chase up your initial enquiry but don’t chase up too many times.

Or You might get the reputation of a

Spammer!

4. Flattery is food for the Fools

Guest Blogger - “Hi, My name is X and I am a huge fan of your blog.

4. Flattery is food for the Fools

Guest Blogger - “Hi, My name is X and I am a huge fan of your blog.

Blog owner - <sarcasm> Oh wow. Another huge fan of my blog.

This doesn’t work unless it’s legitimate & Honest.

If you want to go down this route of outreach, then I suggest you read up on what the site really has to offer, submit a few comments, try to get in touch with the webmaster via twitter or G+ before claiming that you’ve been a reader for the past few years

5. Use your Authentic profiles Try to connect your outreach efforts with a real account. Sign-up to G+ with the e-mail you’re pitching from.

5. Use your Authentic profiles Try to connect your outreach efforts with a real account. Sign-up to G+ with the e-mail you’re pitching from.

A number of webmasterswill have Rapportive or an equivalent add-on installed. If your twitter and other profiles show up, you may get a shot at getting your post live.

Below is an example of a very effortless e-mail

Subject: Guest Postings From: guestblogger@lemonpeak.com I read your site... I am contributing an article to your site. Please let me know about your thoughts. Looking forward for a positive response.Good luckSarah BruceOnline Marketing Strategistwww.lemonpeak.com

• Now the mail is neither personal nor looks like any effort has gone into it. I suggest creating a new account with your personal details.

• Remember to be creative with your interests and try to marry your likes and dislikes to the type of site you’re attempting to get a link from.

Quick Suggestions for the mail

• Be Genuine

Quick Suggestions for the mail

• Be Genuine• Be Insightful

Quick Suggestions for the mail

• Be Genuine• Be Insightful• Offer Good quality content

Quick Suggestions for the mail

• Be Genuine• Be Insightful• Offer Good quality content• Make sure your pitch is Perfect

Quick Suggestions for the mail

• Be Genuine• Be Insightful• Offer Good quality content• Make sure your pitch is Perfect• Show previous examples of live

posts if relevant

Quick Suggestions for the mail

• Be Genuine• Be Insightful• Offer Good quality content• Make sure your pitch is Perfect• Show previous examples of live

posts if relevant• If you get rejected, Thank the

webmaster for getting back to you anyway

Quick Suggestions for the mail

• Be Genuine• Be Insightful• Offer Good quality content• Make sure your pitch is Perfect• Show previous examples of live

posts if relevant• If you get rejected, Thank the

webmaster for getting back to you anyway

By being Courteous, I've managed to get posts live from sites that weren't accepting submissions at the time.

SUMMARY

THANK YOU www.lemonpeak.com