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Growth and Impact of Globalization and E-commerce
Riah E. Encarnacionriah@act.edu.om
Growth and Impact of
Globalization and E-commerce
Is it a social phenomenon?Is it a cultural phenomenon?Is it a economic phenomenon?
What is Globalization?
It is an INTEGRATION of different societies, cultures and economies.
GLOBALIZATION in deeper sense
interconnectedness of the WORLD
through flows of INFORMATION, CAPITAL, and PEOPLE
facilitated by TRADE and POLITICAL openness
as well as INFORMATION TECHNOLOGY
FINANCIAL flows
cheaper and quicker TRANSPORT
size and power of CORPORATIONS
advances in new TECHNOLOGY
trade LIBERALIZATION
Technology / Internet is the main DRIVING FORCE of most of the globalization processes
What DRIVES Globalization?
Globalization could involve all these things!
Globalisation
But the spread of the INTERNET intensifies Globalization.
How the INTERNET dominates our lives?
Internet is linking businesses and individuals around the world into a common electronic network.
No. 1 medium during the day
No. 2 medium during the night
nearly 40 % of all users are online either at work or at home
more than 60 % of users are online for roughly two hours per day.
Internet population has doubled in 5 years
from 1.15 B in 2007 to 2.27 B in 2012
E-commerce is also growing
of the worlds Internet users have purchased something online.
internet researchers will make at least one purchase via the web.
E-commerce is the use of the Internet to buy, sell, or support products and services
WHERE ARE ONLINE SHOPPERS COME FROM?
WHO ARE THE MOST CRITICAL SHOPPERS?
Online shoppers up 3.3% from 2011.
85%
83%
PROJECTION IN 2012
Online buyers up 4.4% from 2011.
184.3M
154.6M
CONSUMERS ONLINE SHOPPING BEHAVIOR
Why consumers shop online?
What consumers buy online?
How much consumers spend online?
73% Time saving
30% Less Tax
59% Easy to compare prices
58% No crowd
67% More variety
40% Spend less on gas
55% Less prices
3% Other
29% Home & Garden
24% Health & Wellness
27% Cosmetics & Fragrances
22% Pet Supplies
26% Office Supplies
17% Automotive Tools
25% Luxury Goods
66% Books, Music & Video
29% Travel
60%Apparel
56%Electronics
33% Baby kids, Toys
23% Flowers, Cards, & Gifts
23% Sporting Goods
89% of consumers say they are Interested in using online coupons for online or in-store purchases.
in 2010
Americans
spent
$186billion
in
ONLINE
transactions
How much is online retail growth?
So what happens now?
Social media and Mobile devices dominate the Online Marketing Trend
Mobile Devices in 2012
Smartphones and Mobile devices rule the market
Social Mediain 2012
Mobile
Internet users-113.9M
phone users-242.6M
Shoppers 72.8M
Buyers 37.5M
next generation of smart phones will include Near Field Communication (NFC)
Smartphone
users-106.7M
Shoppers 68.6M
Buyers 36.4M
94% Smartphone Users will be Mobile internet users
TAblet
users-54.8M
iPad
users-41.9M
76.4% tablet users will be iPad users
users 143.4 M
2/3 of web users will use social networks
90% of social network users will be on Facebook
SOCIAL NETWORKING
will continue to grow
the most popular online activity worldwide
Play a major role in lead generation
Leads in online display advertising
SOCIAL MEDIA
Mobile devices are fueling the socialaddiction
MOBILE DEVICES
MOBILE ADOPTION
CONTINUES TO SOAR
77%
of the planet owns amobile device
Of the worlds
4 Billion
mobile phones in use,
1.08 billion
are smartphones
and a whopping
3.05 billion
are SMS enabled
25%
27%
75%
By the end of 2012, more than
,
,
5
0
0
0
0
0
0
0
0
SMARTPHONES
are expected to flood the market
MOBILE SIGNALS
MASSIVE OPPORTUNITY FOR EBUSINESS
$
By 2015 mobileonline shopping willreach $163 BILLIONworldwide
34%
of mobile shoppers make $100,000 or more a year
56%
OF THE PEOPLE BELIEVE THAT MOBILE CAN MAKE THE SHOPPING EXPERIENCE MORE ENJOYABLE
CAN YOU AFFORD NOT TO OPTIMIZE?
80%
OF CUSTOMERS ABANDON A MOBILE SITE IF THEY HAVE A BAD USER EXPERIENCE
* average satisfaction was identified to be 76 out of 100 rating point
Top RETAILER WEBSITES and their satisfaction scores from MOBILE SHOPPERS
WEBSITE
SATISFACTION
STORE.APPLE.COM
85
83
84
88
78
80
77
79
77
80
77
80
76
78
75
83
What are companies currently budgeting?
25% Social Media
20% PPC
TOP OBJECTIVES
DIGITAL MARKETING PROGRAMS
IMPACT ON LEAD GENERATION
#2Increase Awareness
Generate Leads
#3Increase Revenue
#1
#2Increase Revenue
Increase Awareness
#3Generate Leads
#1
59% SEO
99% SEO
21% Social Media
26% PPC
PREVIOUS MARKETING SPEND
FUTURE MARKETING BUDGET
increase of budget for SEO
increase of budget for Social Media
increase of budget for Mobile
60.3% Search Marketing
29% Display Marketing
4.16% E-mail Marketing
4.1% Social Media marketing
2.36% Mobile Marketing
What should you do to stay global?
Localize your site
EASIEST
DIFFICULT
Convert your site to culturally-relevant content
Employ multi-lingual customer service
Convert your site to local languages
Add multiple currencies to your site
Determine and inform customers about local tariffs
Find a way to ship globally
What global trends does eBusiness expect to see in 2012?
More brands will sell direct in international markets.International shippers will focus on consumers in specific markets.eCommerce companies Tier 1 markets will include multiple emerging markets.BRIC will still be the acronym, but CBIR will be the order.The mobile commerce gap will narrow substantially on global offerings.
http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspxhttp://blog.vfmleonardo.com/mobile-statistics-hotels-cant-ignore/http://blogs.forrester.com/zia_daniell_wigder/11-12-22-the_globalization_of_ecommerce_in_2012http://crito.uci.edu/papers/2002/JIBS.pdfhttp://royal.pingdom.com/2012/04/19/world-internet-population-has-doubled-in-the-last-5-years/http://savvymarketingsecrets.com/blog/marketing-issues-to-consider-for-2012/.http://visual.ly/online-shopping-statisticshttp://www.6smarketing.com/infographic-digital-marketing-budget-trends-for-2012/http://www.720media.com/new-colorado-springs-business-blog-design-qr-code-marketing-cost-google-business/http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networkinghttp://www.dazeinfo.com/2012/01/13/apples-and-amazon-customers-most-satisfied-mobile-shoppers-study/http://www.ecommerce-guide.com/news/news/article.php/365241/Globalization-of-Ecommerce-Are-You-Ready.htmhttp://www.fortune3.com/blog/2011/10/online-shopping-worldwide-ecommerce-statistics/http://www.fredcavazza.net/2008/06/09/social-media-landscape/http://www.internetworldstats.com/usage/use004.htmhttp://www.ipcsit.com/vol17/39-ICNIT%202011-T889.pdfhttp://www.pbsmartessentials.com/customer-satisfaction/small-business-marketing-trends-for-2012-video-blog-part-1/http://www.milagromobilemarketing.com/mobile-marketing-statistics-infographic-the-mobile-phone-and-how-is-it-being-stats-facts-2012http://www.webolutions.com/blog/top-marketing-trends-for-2012http://www.whatisglobalization.org/
REFERENCES
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