[Google Event] Growth hacking - Marketing tạo nên Triệu người dùng - Tài liệu diễn...

Before “hacking” your growth

QuanMT quan@beeketing.com

GrowthHacking

About Me

Quan MT

Founder & CEO Beeketing

Batch 15

GrowthHacking=

YouwillgetX[1]extrauserforeach[1]useryouacquire

1MillionUsers

100users 1,000users 1,000,000users

GrowthHacking=Each(1)useryouacquireyouwillget(1)morefromthatuser

Freeride/GBwhenintroducingtoanewfriend

Zopim

Zopim growth circle

MoreUsers Morelinkshowuponuser’ssites

MoreLeads

Zopim growth talks

Beeketing

Beeketing growth flow

Freeappstogenerate

users

Collectdatathencross-sellappsthatbusinessreallyneed

Eventuallyconvertuserstopayingcustomers andgrowcustomers’LTV

Cross-s

ell

Cross-sell

Free

FreeAppStore

Agile & Lean Circle

Haveanidea(orcopyone)aboutgrowth

BuildquicklyMeasureandsummarize

Companies & time to build first version

• Start08/2014• Launch08/2014• 33,000businessusers• 50%monthovermonthgrowthfor9months

• Raised$225,000moneyfrom500Startups&angels

• Startcoding04/2012• Firstlaunch03/2013• Nextbigupdate06/2013• Acquired01/2015

• Start01/2014• Launch03/2014• 06/2014-20users• Closed07/2014

1year 3months 1week

Timetobuildfirstversion:

“Almost all startups that died has a product”

What make startup companies slow?

• Question: What technology to use?

• Should we use the trendy AngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB?

• Answer: What you already know best… you can always change later, and you gonna change it anyway.

• Question: User need these features, we have to build them before launching.

• Answer: Keep only features that can be built within a week.

Bistro - Beeketing growth & distribution

1.Review metrics

2.Identify right problem

3.Proposal solution (Build P/S canvas)

4.Mock up, flow (Review all tasks, build wireframe for them)

5.Schedule

6.Code / Design

7.QA

8.Deploy

9.Measure

Lean Canvas?

1. List all problems, then shortlist

2. Problems Solutions Canvas

Building time

Mockup,flow,Schedule,Code/Design,QA,Deploy

What’s next after deployed?

1.Get users to your product daily / weekly to measure

1.Google, Facebook Ads

2.Forum seeding

3.Facebook group

4.Many more if you read “traction” book

2.Integrate with more focus analytics system (not Google Analytics)

1.e.g.: Mixpanel

7. Measure conversion funnel

7. Measure conversion funnel

Measure churn / retention

Measure churn / retention

http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/

Must read books

TheDefinitiveGuidetoGrowthHacking-NeilPatel

http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/

Useful quotes

1. Không sợ dẫm shit

2. Build half a product, not a half-assed product 3. Smart people know when to stop and when to stick

Thank you

quan@beeketing.comQuanMT