GMIC 2012 - Kogan.com, Presentation by Mr Ruslan Kogan

How the Internet will change the world of TV

Ruslan Kogan

Founder and CEO of Kogan.com

Retail Entertainment Taxi

Social Recruitment Library

Music Literature News

For the consumer

• More competition/Better content (reduce barriers to entry)

• More choice (as above, but also global audience)

• More Intuition (It will know what sports you like, what teams you

go for, etc)

Advertising

• More Targeted

• Based on hyperlocation

• Based on TV shows you have watched

• Based on website you have visited

• Based on a show you are watching.

The Manufacturer

• Standardised software (less difference between different brands)

• What Android did to mobile phones and how it killed Nokia.

• Different revenue model, could sell TVs for below cost price and

make ongoing revenue.

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@RuslanKogan

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ruslan@kogan.com.au

www.kogan.com