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Celfie Cameras Inc.Glo-Bus Simulation
2
3
Learning from Mistakes
Concentrate on the value of the product for pricing
Aggressive price cutting makes it difficult to recover the costs
Fell a prey to Price war in the marketMistake
Learning
Application
Celfie CamerasInc.
4
Best combination of alternatives should be chosen after evaluation
Labour costs and its productivity have direct implication on Profits
Improper cost benefit analysis of compensation and laborMistake
Learning
Application
Learning from MistakesCelfie CamerasInc.
5
Synchronization among different departments
éCost Ì êPrice Ü Operating Losses(High Marketing) (Price sensitive)
Ignoring the impact of Marketing Expenditure on total cost Mistake
Learning
Application
Learning from MistakesCelfie CamerasInc.
6
Product development should be gradual and cost effective
Focus on the timeline for developing the product
Drastic increase in P/Q rating in initial stagesMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
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In depth analysis of reports
Loss from Entry level product was offset by Profit from Multi featured
product
Overlooking the segregated profits of product linesMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
8
Effective time management
Allocation of time to every department
Hasty decisionsMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
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Effective sales forecast is the key to success
Make decision by strategy and not on projection
Improper ForecastingMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
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Clarity in vision and objectives
Revenue is not the only factor for Company’s success
Too much focus on increasing RevenueMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
11
CSR helps the company to sustain in the market and increase the brand
image
Image rating plays a major role in market position
Avoiding expenditure on Corporate Social ResponsibilityMistake
Learning
Application
Celfie CamerasInc. Learning from Mistakes
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Other Learning
• Proper understanding of the Participation Guide (PAT Training- diminishing )
• Business strategies should be inimitable• Market dynamics - Adaptable strategy• Team Work and co-ordination• Efficient cash management- timely loan
repayment• Competitor Analysis
Celfie CamerasInc.
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Questions?
14
Thank you
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