Getting your business ready for the National Broadband Network (NBN )

Getting your business ready for the NBN

Allison Miller, Vanguard Visions Consulting

Modbury & Salisbury

Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

National Broadband Network = NBN

• High speed internet• Faster than we can imagine• Changing the landscape -

• Not just with digital fibre but with digital opportunities

Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)

NBN explained

Super-fast internet

from 100 megabits per second to a peak speed of one gigabit

per second*

Test your current internet connection at :

speedtest.net

National Broadband Network = NBN

* NBN Co Ltd, 2010, Corporate Plan 2011-2013

Functioning in a digital economy

Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government

department to be NBN-ready( Bowles, 2011)

Internet = Game Changer

• From one to many to many to many; push vs pull

• Broken business models:• Music industry• Book/Publishing industry

• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)

Industries to fly and fall in 2012 in Australia

Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

National Digital Economy Strategy

Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy

What parts of the National Digital Economy Strategy will impact my business?

Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy

Image: 'iPod Shuffle' http://www.flickr.com/photos/78399958@N00/436065764

Is your business NBN-ready?

• Digital capability or digital ‘e-readiness’

• Self assess – I use technology to … bit.ly/DigiBusAnalysis

• What did you discover about your business?

• What might you do differently?

Designing your digital future

Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook

Adwords

Designing your digital future

Digital Infrastructure:• ‘The cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs• Real time support

SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)

Designing your digital future

Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

Digital Marketplace:• Online stores - eBusiness, eCommerce,

PayPal, eBay• Mobile phone payments & ATM –

CommBank Ka-ching• Digitalisation of products/services -

3D printing, eBooks, iTunes• Booking online - AusPost – passports,

Qld Hairdresser, Laubman &Pank, Eventbrite

• Reminding customers – SMS, Swarm

• Digitally reporting – mobile device forms, interactive PDFs

… and implement and evaluate their own business’s digital capability (Miller, 2012)

Designing your digital future

Implementing and evaluating for digital

success

Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

When will the NBN impact you? Is it already impacting you?

Digital Policies/Legal considerations:• HR• ICT• IP/Copyright/Creative

Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media

Implement and evaluate for digital success

Financial & Sustainability considerations

• Finance - crowd sourcing finance – KickStarters

• Risk Management• Benchmarking and metrics

- data analytics• Sustainability - your digital

roadmap/strategy• Governance/Management• Review triggers

Implement and evaluate for digital success

Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve

their information and communication technology (ICT) skills (Bowles, 2011)

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information

and communication technology (ICT) skills ( Bowles, 2011)

• Digital Workforce• digital literacy (IBSA, 2010)• HR policies

• tele-working• micro-work• collaborative rewards

What is your business’s current digital capability?

Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)

• Supporting a culture of ongoing development:

• PD• Performance Plans• Co-optition• Collaborative learning

communities• Room to make mistakes and

test new ideas• Workforce development plan

What is your business’s current digital capability?

Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

• Develop an eBusiness Strategy/Action Plan

• Link to Business Plan/Strategic Goals

• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate

Develop your digital roadmap

Where to start?

More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability

Follow on: Twitter - twitter.com/digitalcapabili

Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN

vanguardvisionsconsulting.com.au

Allison Miller0400 732 270

allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au