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This is the exact same presentation from the Lunch & Learn on April 25, 2013. Please enjoy.
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Get the Real Deal on Daily
Deals
Arkansas Small Business and Technology Development
Center
© ASBTDC 2012 All Rights Reserved
The Good
Daily deals are still purchased
Groupon: + 70 M subscribers
No difference in DDVs
20% repurchase rate
© ASBTDC 2012 All Rights Reserved
The Good
Success!
Special Events
Restaurants
Adventures
© ASBTDC 2012 All Rights Reserved
The Bad
DDVs keep 50%
20% redeem beyond value*
40% business dissatisfaction*
Cash flow problems
© ASBTDC 2012 All Rights Reserved
* What Makes Groupon Promotions Profitable for
Businesses? Uptal Dholakia, Rice University
What’s wrong with daily deals?
What’s wrong with daily deals?
Saturated
What’s wrong with daily deals?
What’s wrong with daily deals?
“[All] The deals are for the same types
of products with hardly any variation.”
–Tom Adams, Chesapeake, VA
What’s wrong with daily deals?
“When the deals were more experiential
they kind of piqued interest a little more.
My favorite deals from the past have been
ones that really enabled me to try new
things.”
– Kait Smith
Right for My Business?
Unprepared for large influxes
Never have repeat sales
Lacking customer service
Don’t have a goal
© ASBTDC 2012 All Rights Reserved
New Target Market
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When to use a daily deal
• Introduce new product
• Excess inventory
• Gain repeat sales
• Price conscious
• Instead of advertising
• Excess capacity
• Attract a new
demographic
• Generate buzz
• Additional sales
© ASBTDC 2012 All Rights Reserved
Can I handle the traffic?
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Best Practices
1. Limit the deal
2. Get an add-on
purchase
© ASBTDC 2012 All Rights Reserved
Best Practices
3. Have great customer
service
4. Make them come
back!
http://mobmanager.com/daily_deal_calculator
© ASBTDC 2012 All Rights Reserved
Arkansas Small Business and Technology
Development Center
www.asbtdc.org
www.facebook.com/atbtdc
@ASBTDC
@JennyRockus
© ASBTDC 2012 All Rights Reserved
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