Futurology For Entrepreneurs: 7 Ways To Spot The Opportunities Of Tomorrow

"The future is already here — it's just not very evenly distributed"

- William Gibson, science fiction writer

Libby Garrett | www.libbygarrett.com | @libby_garrett

2001

$685MILLION

WHAT WERE THEY THINKING

???!!?!!?

master in design management :: trends investigation techniques and practices :: libby garrett :: 25 february 2013 6

InnovatorsEarly Adopters

EarlyMajority LateMajorityLaggards34% 34%

16%13.5%

2.5%

Technology Consumer/SocietalBehavior

Business

Ecology

Technology Consumer/SocietalBehavior

Business

Ecology

Does this change life and consumption as we know it?

Snapchat

90s revival

the “Spanish”Groupon

neon

3D printing

genome sequencing

holographiceducations

the internetof things

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

- Steve Jobs

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Examine innovators + early adopters

Look in the four directions of change

Ask, “Does this change life and/or consumption as we know it?”

Study pipeline change occurring now

Take the future for a test drive

Talk to people who make great things

Connect the dots going forward

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WHY DRIVE FORWARD BY LOOKING IN THE REAR VIEW MIRROR?

1) Project 20/20 foresight for individuals and small teams

2) Futures Lab with Scott Smith at IED Barcelona

3) Skillshare classes outside of the academic model

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THE FUTURE BELONGS TO THOSE WHO PREPARE FOR IT TODAY

- Malcom X

Libby Garrett | www.libbygarrett.com | @libby_garrett