FullSIX Agency Presentation (Summer 2010)

FullSIX is an alternative full-services marketing agency with digital DNA

We love creativity & ROI

Our group offers all the benefits of a global network

800+ people in 8 countriesWith the entrepreneurial spirit of a small shop

London

Paris

New York

MilanLisbon

Shanghai

Munich

Madrid

We listenTrends: Proprietary think tankConsumer: Proprietary research groupClient expertise: Workshop

We challengeStrategic PlanningMedia Planning and BuyingMeasurement and Reporting

We deliverCreative ExcellenceAccounting DedicationCutting edge Engineering

Brand strategy

Reputation (doing) is the new branding (saying)If you ʻdo vs sayʼ you are twice as likely to deliver sustained success and four times less likely to require price discounting

Synchronized media

Interacting is the new watchingMedia should be orchestrated to create interaction regardless of device

Social marketing#

Starting a conversation and building your audience leads to sustainable communication

Blasting Campaigns Earning Relationships

ME-commerce

My style, my habits, my values, my friends… The ultimate shopping experience is the one built for me

Mobile

Bite sized contentBy 2013 your brand will mostly be reached by mobile device

Performance based campaigns

It's alright to be all wrongWe believe in cross-media performance measurement and real-time creative optimization

New opportunities

Digital Life = Real LifeDon't only parallelize, integrate your strategies.

Earned media

New experiences are their social currency!Turn your brand values in brand added values, not advertising message.

Attention marketing

Overwhelming opportunitiesIn a world of too many options and too little time, the obvious choice is to ignore the ordinary…