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With money raised from venture capitalists, Oracle consultant James Liang, investment banker Neil Shen, technical expert Qi Ji, and veteran travel agent Fan Min, set out to build a Chinese answer to Expedia, America’s online payment solution travel leader—just as the internet bubble was bursting.
They set up a website, but real business did not come through until they bought a local travel agency, built a call center,
Started dispatching promoters to places with high concentrations of travelers, such as airports and rail stations.
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