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A presentation on options that are free to help market small businesses. Includes Google webmaster Tools, Google Analytics, SEO idea
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Small Business Marketing can be Free!March 2013
About Grow*
• Garry Davis
• Marketing Consultancy
• 20 years experience
• Demon, BT, Virgin Media et al
• Small Business - Corporates
Totally Free
Google+ Local formerly Google Places formerly Google Maps !!!!
97% of consumers search for local businesses online
81% of UK smartphone internet users have looked for local information with their device
Review, Promote, Video, Images, Address, Opening Times
Google+
Google Analytics
• Understand who visits your website
• Companies visiting your site
• Keywords driving traffic
• Measuring enquiries
• Measuring events (download et al)
Google / Bing Webmaster Tools
• Helps Google/Bing find your website
• Define location
• Enables you to see an issues with site
• Google WT Integrates Google Analytics
• Keyword ranking
• Links to site
• Site Performance
Search Engine Optimisation
Title
Description
http://static.googleusercontent.com/external_content/untrusted_dlcp/
www.google.com/en//webmasters/docs/search-engine-optimization-starter-
guide.pdf
http://www.themarketingblog.co.uk/2012/02/top-uk-local-business-directories-
aka-citation-sources/
Links
Google Guide
Not Totally Free
Google Business Photos
The 'see inside' option allows potential visitors to get a real feel for the place, which should go a long way to helping
them make a decision.
Even businesses without a website can provide useful information for customers
and rank highly in Google for relevant search terms.
These listings allow the business to rank for relevant keywords which they have used in their description. while adding
photos it is a great way to increase click through rates.
These photos, together with the rest of the listings, are great for driving footfall
Google AdWords – Using Local Ad Extensions
Questions
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