Florin Grozea - Artists innovation in online communication

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Florin Grozea Artists Inovation

in Online Communication

Yahoo! Messenger Self Piracy

Hi5 Facebook Tags

Instagram Selfie

Facebook Queen = Inna Instagram Diva = Antonia

Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu

YouTube Mafia = BUG Mafia

Voltaj 616.000 likes

young, women, Romania, inspirational jurnal (blog)

#tufacipovestea

Deepcentral 320.000 likes

cool, clubbing, international, selfies two blogs

#dragosteainvinge - unofficial video

Akcent 3.600.000 likes

international success, sex-appeal, fashion fashion blog

Alessia 730.000 likes

behind the scene weekly contests for fans

Lora 1.400.000 likes

selfies, interaction, feminism fan contest with hundreds of videos

Alb Negru 445.000 likes

football, 2014 World Champions #acum10ani campaign

Ellie White 835.000 likes

charity, shelter dogs

Alexandra Stan 3.250.000 likes

autographed posters via Facebook

What do people love? A Good Story

Brands vs Artists Direct, bi-directional, sincere

& down to earth communication

Hit Yourself Consulting The first Digital Agency for the Music Industry

Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr,

Tiare, Bianca Linta, Body & Soul

Let’s do business! Reach? 20:1

Online Income vs CDs Do fans care?

Quantix Research +35 Facebook Pages

>12.000.000 fans +4.000 answers

45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists

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CELEBRITY

ENDORSED

AUDIENCES

Real fans. For real.

TOP CELEBRITIES ON FACEBOOK

*** Ask your AM for the full list

12+ milionFacebook Fans

(duplicated)

TOP CELEBRITIES ON INSTAGRAM

*** Ask your AM for the full list

0.2 millionInstagram Followers

(duplicated)

TOP CELEBRITIES ON TWITTER

*** Ask your AM for the full list

0.2 milionTwitter Followers

(duplicated)

TOP CELEBRITIES ON YOUTUBE

*** Ask your AM for the full list

100+ milionYouTube Views

(duplicated)

TOP CELEBRITIES BLOGS

*** Ask your AM for the full list

60 k Monthly Unique Users

(duplicated)

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Florin Grozea www.HYC.ro

florin.grozea@hyc.ro