Fixed versus variable

creative selling ideas

Fixed prices versus variable prices

Fixed policy versus variable policy

Fixed opinion versus variable opinion

Which One Would You Choose?

Some coffee shops you order, pay and get seated

The cost comes before the benefit

The cost comes before the benefit

This is a fixed policy

The customer divides the benefit over cost If the benefit is very minor it magnifies

We made sure the add triggers people emotionally and prompts them to act.

The ad resulted in

important increase of sales

The company realized an infinite benefit

We won the trust of the international firm.

Not surprising we handle all the

firm’s promotional activities

That is to say desire is the

precursor to acting

The client get something at zero cost

By the time he pays for the ads the customer has already reaped the benefits.

A variation of this policy is to charge a fixed percentage of the bill and the

remaining amount will be paid by the client in parallel to the benefit he gets.

The only condition is that people have to state why they were

unhappy or partially satisfied.

Result : complaints improved services and more than 90% of

clients pay the bill in full

Go where the pain is magnified The benefit will be greatly appreciated

One example is my idea to a pharmaceutical company to put dispensing machines filled with tablets for headaches at places where

people need them the most

Big pain with cheap tablets

The benefit is great

It is not fixed or variable as much as it is

adaptation to the needs of

customers