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Social media presentation given to Volunteer Center folks from around the Midwest.
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First Midwest Volunteer Centers
Retreat
Megan M. EngleSocial Media Manager
Michigan Nonprofit Association mengle@mnaonline.org
www.MNAonline.orghttp://MNAonline.wordpress.com
Twitter: @MNAonline
About Me:
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
What Is Social Media?
• Definition: “the use of electronic and Internet tools for the
purpose of sharing and discussing information and experiences
with other human beings.” - Ben Parr
http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the tools people use and the ways people share ideas online.
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://www.commoncraft.com
A Great Resource for Basic Videos:
Examples of Social Media:
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Social Networking
The Importance of Listening
• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
• Little time on the front end = big payoffs in the long run
• Food Stamp Challenge example – Michigan Nonprofit Association Blog
What Is Social Bookmarking?
vs.
+ +
Traditional bookmarking
Social bookmarking
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://delicious.com/MNAOnline
http://www.flickr.com/photos/30182286@N07/
Photo Sharing
http://www.flickr.com/photos/learning_community/collections/72157606633646747/
Photo Sharing – How Can It Be Used?
What are Podcasts and Vodcasts?• Podcast refers to the method of
distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers.
• Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series.
http://www.youtube.com/nonprofits
YouTube Nonprofit Channel Program
• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.
• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.
• Blogging is the practice of maintaining or adding content to a blog. MNA Blog
What is a blog? What is blogging?
• A form of blogging comprised of user-created brief updates ~ 140 characters
• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
• The most popular microblogging service is currently Twitter
• http://twitter.com/MNAonline
What is Microblogging?
What is Social Networking?
• People using the internet to connect with others online
• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
• Four popular social networking sites: Facebook, MySpace, LinkedIn, and Ning
http://www.facebook.com/pages/Nonprofit-Organizations/27795452714
Facebook Nonprofit Organizations Fan Page
Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
http://www.myspace.com/nonprofitorganizations
MySpace Nonprofit Organizations Page
MySpace Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
http://www.linkedin.com/
LinkedIn is a business oriented social networking site aimed at
professionals.
Ning
http://www.ning.com/
Ning allows users to create open or closed social networks with chat,
group, calendars, video, etc.
What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
1)Set up a LinkedIn profile 2)Set up Google Alerts for your organization3)Continue thinking about what social media can do for you.
Thank you!!!!
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