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This message is about the importance of Measuring Success...but it is mostly about what to do what to do with the success stories you already have and how to approach projects with success in mind. More at http://coreelevation.com/wclax/
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More than my opinion...
More help...
•Makes his own way
•Things he hates
•Bit of BAD ASS
@genehammett
•Entrepreneur
•Business Coach
•My FocusThe Story
Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only
What is Important?Business Owners Survey...
The Problem: Your Focus...
The Problem: Your Focus...
•Layout
•Fonts
•Colors
Subjective
•WordPress
•Widgets
•Technology
Website
“We have always thought of design as being so much more than just the way something looks. It’s the whole thing—the way something works on so many different levels.”
~ Jony Ives, Apple’s Sr. VP of Design
How is your client going to measure you?
You have to define
SUCCESS.
“Create a hypothesis. “ ~ Chris Lema
A Web Design Hero knows what gets measured gets
attention.
There are many parts inside of this...but the key is to find the RIGHT tool for the job.
A/B Testing
Heat MapsSource: SEOcustomer.com
Source: thesaleslion.com
Yo webbie, go beyond the basics to standout...you know like a web design super hero.
“Create a BLUEPRINT.” ~ Troy Dean
Web Designer Survey...
Wanna Play
a Game?
‘
BA
A/B Testing
A B
A/B Testing
A B
Source: LeadPages
‘
BA Be casual. Lose the jacket...for the right audience.
Source: LeadPages.net
Before and After
•Case Studies
•Testimonials
•Infographics
Why? Clients & Prospects
Make them shareable...so... they can be shared.
Build it and they will come
You must tell others about your successes.If you skip PROMOTION, you
will not maximize your potential.
Put your BIG GIRL panties on and do it!
Web Designer
Laser-Focused
The Niched Web Designer
Wrap Up
•Be Intentional.
•Be Proactive.
•Make it happen.
The Challenge
Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only
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