Family Business 2.0

Social Networking – Are You In?

2009 Family Business Alliance

For today

What is social networking and web 2.0?

Why does it matter? What do you need to know? How you can get started in 5

minutes or less Other questions?

Web 1.0

Static sites Traditional push media

Newspaper Magazines Advertising

Very little control of message or access to source

High cost and time barriers

Social network

Personal pages - profiles Who knows who Fine line between personal and

professional Relationships matter

Web 2.0

User generated content Message is pulled Community driven Virtually no cost of entry Unlimited sources

Family Business 2.0

Micro-blog

Blog

Message

Affinity

Business

RelevantRelationships

Members

Value

Facebook

Wiki

Linked In

CommunityIn

Real time

Friends

Tagged

Communicate

Data

Twitter

ParticipationRSS

Now

Trending

WebPromotion

Timely

MySpace

Causes

Collaborate

Mobility

Usability

Audio

IM

Convergence

Video

NetworkConnection

Share

Social

Why 2.0?

Build your brand Control your message Strengthen relationships Expand your reach Stay relevant

Explosive growth

Facebook

Facebook tips

Keep it professional Create Fan page

Presence only Update

Link to other sites Share news articles Comment on others pages and

photos

Twitter

Twitter demographics

Twitter tips

Start slow Brand your site Link to homepage Shrink your URL’s Keep followers and following in

balance Search within your niche RT, @ and #

Linked In

Linked In Tips

Link BIG! Complete your profile Connect with connectors. Solicit recommendations Create a group, public or private Post slides or links to blogs

Blogger

Blog tips

Follow other blogs Have something to read Post regularly Technorati

Wiki

Wiki tips

Aggregator of family business resources Not a source in itself

List your events Share your knowledge Family Business Townsquare

Facebook for family buisness Specialized groups Replace Google group

Google

iGoogle Personal dashboard

Alerts Family business Your center or name

Analytics Groups Calendar Reader

More web 2.0

Bookmarking

Media SocialAggregato

rs

Digg Picasa TaggedPlaxo

Tip’d YouTube Blogger Friend Feed

Delicious Slideshare Ning Facebook

Get started in 5 minutes

Set up a Twitter page

Have a strategy

Stay updated

Don’t let it consume your time

Monitor your traffic

Build your community

Listen, learn

To whom does it matter?

Learn more

www.commoncraft.com Social networks Social bookmarking Twitter Plenty of other infomercials

Link to this presentation

www.twitter.com/fambiz2point0 www.slideshare.com