View
9
Download
0
Category
Tags:
Preview:
DESCRIPTION
Facebook Advertising click-through-rates may appear low, but there are so many advantages of this form of advertising. This Slideshare touches on a few of them. To see the full blog post visit us at: http://digitalmarketer.com/dmblog/why-facebooks-low-ctrs-arent-really-low/.
Citation preview
THE SECRET'S
OUT
ACCORDING TO A NEW STUDY SHARED THIS WEEK BY THE FOLKS AT EDGERANK
CHECKER….
ONLY 1 IN 1,000 FANSACTUALLY CLICKS LINKS ON A LINK IN
FACEBOOK PAGE
PAGES WITH OVER
100,000
FANS GET LOWER CLICK-
THROUGH-RATES (CTR)
THAN LESS-POPULAR
PAGES.
EVEN WORSE
LONG BEFORE FACEBOOK BEGAN
PROVIDING LINK CLICK METRICS IN
OCTOBER
WE'D COME TO THE REALIZATION THAT
FACEBOOK IS…
…not a CTR machine
...it's a social media site
WHILE A CTR OF 0.14%
(about one click per 715 impressions)
ISN'T ANYTHING TO WRITE HOME ABOUT,
it can still be a pretty good return…
1HOW MUCH DOES IT COST TO UPDATE YOUR FACEBOOK PAGE'S NEWS FEED AGAIN?
Oh yeah, ZERO
2FACEBOOK MARKETING ISN'T A ONE SHOT, ONE KILL FORM OF MARKETING
IT'S MORE OF A PLACE TO BUILD RELATIONSHIPS, NOT A PLACE TO
BOOST CONVERSIONS
DIRECTLY.
ALMOST LIKE PRODUCT PLACEMENT, IT'S SUBTLE BUT EFFECTIVE.
A CLICK-THROUGH ON FACEBOOK IS EASILY
4 TIMES AS VALUABLE AS A CLICK-THROUGH ON A PAID
AD
A CLICK-THROUGH ON YOUR FACEBOOK PAGE IS MUCH MORE LIKE A
RECOMMENDATION FROM A FRIEND THAN A CLICK-THROUGH ON A BANNER.
WHEN YOU SEE A MAGAZINE AD
ABOUT A MOVIE, YOU TURN THE
PAGE.
think about it like this…WHEN SOMEONE YOU TRUST
RECOMMENDS IT, YOU'RE A LOT MORE LIKELY TO HEAD TO
THE THEATER.
THE VALUE OF YOUR SOCIAL
MEDIA CAMPAIGNS DEPENDS
HEAVILY ON YOUR Strategy
YOU COULD BE DISAPPOINTED WITH YOUR LOW CTR...
IF YOU'RE SPENDING BIG BUCKS TO "ENCOURAGE
ENGAGEMENT" AND DRIVE TRAFFIC TO YOUR PAGE…
?
FOR MORE MARKETING INSIGHTS PLEASE VISIT
www.digitalmarketer.com
and join our community!
Recommended