View
7.791
Download
0
Category
Preview:
DESCRIPTION
Here is a PowerPoint showing the evolution of the innovation funnel from Jeffrey Phillips of OVO Innovation
Citation preview
Three iterations of an innovation “funnel”
March 31, 2011
© 2011 NetCentrics. All Rights Reserved.
In our mind’s eye
Traditional “funnels”
• Traditionally, we’ve thought about innovation as a funnel of ideas
• In its first iteration, the funnel concerned how we managed ideas internally.
• The concept of the funnel was analogous to a “sales funnel” – lots of ideas enter the funnel, a few exit as new products, the rest are weeded out.
Traditional Ideas Funnel
Ideas Management, Evaluation, Selection Products
“Open” Innovation
• Henry Chesbrough and others modified the funnel with “open” concepts
• “Open” innovation changed the funnel, introducing the concept that the corporate boundary was “porous”.
• Ideas can enter from external sources and can leave directed to external recipients.
“Open” Innovation Funnel
Third Evolution of the “funnel”
• Over time our thinking is shifting – what’s really important is filling the funnel with the best concepts to solve customer or consumer problems.
• Those “concepts” aren’t always ideas, and they aren’t always ours
Filling the Funnel with concepts
Opportunities Ideas Technologies Products
“Inside” the corporationTrends
Ideas
TechnologiesFrom internal R&D
From brainstorming, idea management systems
Ideas
Technologies
Products
From open innovation, crowdsourcing, suggestion systems
From partners, proprietary networks, RFPs
From entrepreneurs, business partners, acquisitions
“Outside”” the corporationTo partners or entrepreneurs
“Spin out”
“Spin in”
Customers, Prospects,Partners, Competitors
© 2011 NetCentrics. All Rights Reserved.
Differences
• This concept of a funnel denotes the time to commercialization and the fact that different concepts – opportunities, ideas, technologies and products – have different development cycles and can/should enter the funnel at different points
• Also that all of these concepts can originate internally or externally
• Further, ideas a firm has that aren’t relevant internally can be “spun out” to external firms
Mind the Gaps
• In this model there are a number of “gaps”– Between opportunity and idea– Between idea and technology– Between idea or technology and product– Between the “external” world and the internal
workings of the organization
• Each “gap” threatens the process. How have you bridged these gaps?
Key Takeaway• The key point isn’t to fill the funnel with ideas,
but to recognize the innovation funnel as a continuum which can effectively manage:– Opportunities and turn them into ideas– Ideas and turn them into technologies/products– Technologies and turn them into products– Products, which can be commercialized
• All of these concepts should be part of an innovation “funnel”, planned and managed effectively “end to end” with all gaps carefully considered.
We'd like to hear from you. We constantly seek out fellow innovators for discussions, new ideas, product concepts...and of course as new customers.
Listed below are the usual contact methods to reach unusually innovative people.
OVO INNOVATION
Phone919-844-5644
Fax703-714-7327
Address220 Horizon DriveSuite 117Raleigh NC 27615
Emailinfo@OVOinnovation.com
Recommended