eSocialFoundation - Social Media Training for SME's

eSocialFoundation

About

eSocialMedia is a ground-breaking social media consultancy in London.

We have helped some of the biggest global companies achieve real business value from having online

conversations.

eSocialFoundation is a workshop based program for that gives you the skills and tools to source

talent and clients online and have relevant online B2B conversations with them.

eSocialFoundation

Will this give me:

• Quality Candidates?• Better Clients?• Operational Efficiency?• Brand Awareness?• Lead Generation?• Sector Knowledge?• A Differentiator?

Questions About Social Media

The answer to all of these is

YES

• Business decision makers are time poor with over 50 hours of backlogged work on their desk.

• Cold calls are ignored by 73% of decision makers and emails are becoming less and less effective.

• Interrupting online conversations and asking ‘Do you want a job/deal?’ or ‘Do you have a job/deal?’ is already a fatigued approach online.

Why Social Media?

“90% of buying decisions are based on Internet research”

- Gartner

“Two out of three decision makers place more trust in their own research

than in information provided by a salesperson”

- Market Transformations

Context is King

• Social media allows you to provide the research information these decision makers are looking for and draw them into an online conversation.

• This ‘content’ will also build your credibility, visibility, brand and reputation.

• eSocialFoundation provides you with the tools to do ‘Content Driven Marketing’ and have social interaction online and offline.

Social Media: Is it worth it?

• eSocialFoundation takes you step by step through a proven methodology for creating professional, high-value conversations online based on online content that is relevant to your target client or candidate

• In five clearly defined steps, it leaves you with all the plans, tools and techniques you need to build engagement with your audience

• It is delivered over 4 – 6 weeks.

eSocialFoundation

This methodology is in five parts:

Listen Target EngageInfrastructure

The Process…

Plan

Plan

• We help you set realistic, quantifiable objectives• These are validated against your available

resources• The programme is planned according to your

time availability

• A social website based on a blogging platform• A ‘content hub’ for your audience• Brings together the content from all the social channels• A content warehouse of answers to questions your

audience is asking• Highly optimised so your audience finds it

An optimised Social Media Infrastructure

Infrastructure

All your content in one place for your audience

• As a first step, you must MONITOR what is happening in the social media space.

• We help you build a customised ‘social media monitoring dashboard’ which allows you to understand what people are saying about:

• You and your clients• Your products or services• Your competition

• Monitoring will also help you find conversations which you may want to join or client questions you will want to answer

Listen

An example monitoring dashboard

Other tabs display relevant videos, conversations and competitor mentions

RSS News feeds

Google news summary

Conversations on forums

Conversations on blogs

• The key to social media conversation is CONTENT• Based on what you have learned from the monitoring, we help

you define a CONTENT STRATEGY to build a ‘warehouse’ of answers for questions your target audience are asking

• Then we help you turn this into a CONTENT SCHEDULE so you can produce a variety of blogs, videos, etc over the coming months

• And we show you how to define your TAGGING plan so that this content can be found and spread throughout the social space.

Target

• Starting Online Conversations• Online Conversational Etiquette • How to seed conversations in various conversational spaces• How to re-use other interesting content• Best Practice Guides for Blogging, Tweeting, etc• Using the tools from the infrastructure, combined with

ongoing monitoring, to engage with your audience

Engage

Support

Support conference calls or webinars are provided after:

1 Week1 Month2 Months

We also provide you with full telephone support for the 2 months following the training

eSocialFoundationSo you are left with the tools, techniques and skills for your

ongoing social media interaction.