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Presentation from "Engagement 1.0" panel at SXSW Interactive 2009, with Ivan Askwith, Henry Jenkins and Abigail DeKosnik.
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Understanding the History of Fan Interactivity
ENGAGEMENT 1.0
#sxsw-fans
Ivan Askwith (@ivanovitch)Senior Strategist, Big Spaceshipthink.bigspaceship.com
Henry Jenkins (@henryjenkins)Director of Comparative Media Studies, MITwww.henryjenkins.org
Abigail De Kosnik (@De_Kosnik)Asst. Prof, UC Berkeley Center for New Mediabcnm.berkeley.edu
why not engagement 2.0?
who are fans?
sci-fi / fantasy
sports fans
brand fans
we’re all becoming fans.
friending a brand
from fandom to engagement.
five patterns of engagement
1. identification
2. mastery
baseball stats
3. production
4. participation
5. appropriation
1. identification2. mastery3. production4. participation5. appropriation
five patterns of engagement
"Web 2.0 is Fandom Without the Stigma" -- Henry Jenkins
Fans As Early Adapters and Adopters
Fandom as Virtual Community
Fandom as Social Network
Fandom as Consumer Activism
Fandom as Participatory Culture
Fan Communities/Brand Communities
Fandom and Informal Learning
Fandom and Globalization
Fandom as Remix Culture
Fans as Influencers
Fandom and User-Supported Television
"We had so many stories to tell and there was only so much room in the TV show -- so we decided that we could tell these alternative stories in the comics. The stories could be deeper, broader and reveal more secrets about our characters. It was also a way to tell stories that would be otherwise un-produceable on
our show." -- Aron Eli Coleite and Joe Pokaski on the Heroes comics.
Fans as Experts
“WIKIMEDIA”- Robert Kozinets
Fandom and Collective Intelligence
Barack Obama, Fan in Chief
Should Fan Produc.ons Be Free?
Abigail De Kosnik
SxSW Interac.ve
16 March 09
Fans Make Things
In‐Person: Trade and Sell
Online: “GiJ Culture” (and Sell)
Media References to Fan Fic.on
FanLib.com: The First (Failed) ATempt at Mone.za.on
Commercial Fan Produc.on:Hip‐Hop
Commercial Fan Produc.on:Doujinshi
Commercial Fan Produc.on:Fan Films
Commercial Fan Produc.on:Game Mods
Commercial Fan Produc.on:Literary Appropria.ons
Fan Fic.on Genre: “Porn BaTle”
Fan Fic.on Genre: Literary Fic
Ivan Askwith (@ivanovitch)Senior Strategist, Big Spaceshipthink.bigspaceship.com
Henry Jenkins (@henryjenkins)Director of Comparative Media Studies, MITwww.henryjenkins.org
Abigail De Kosnik (@De_Kosnik)Asst. Prof, UC Berkeley Center for New Mediabcnm.berkeley.edu
STEAL OUR SLIDES!slideshare.net/ivanaskwith
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