Encourage Your Customers to Talk with You

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Encourage Your Customers to Talk with You

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Marv StoreySamsung MSCADirector Customer & Developer Experience@marvin_storey

Encouraging Customer Interactions

Primary Methods of Call Deflection

Encourage Your Customers to Talk With You

Source:

App Retention Based on Proactive Interaction

Per

cent

of P

eopl

e R

etai

ned

Encourage Product Feedback Enjoying Samsung

CoolApp?Not Really Yes!

Would you mind giving feedback?

No Thanks Yes!

How about rating CoolApp?

No Thanks Yes!

Encourage Content Feedback

Source:

Encourage 1 to 1 Communication 1-5%

Customers Will Contact

You(5–10% B2B)

You can only solve

the problems

that you are aware of!

Source: John A Goodman, “Customer Experience 3.0”, AMACOM, 2014

Encourage Communal Interaction

Help Us Help You (A Shameless Plug)

https://www.samsungdevelopers.com/

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