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It's time to empower your Franchise brand and your franchisees! In our multi-channel, data driven society, it's no surprise that the buyers journey is fragmented. Use channels like social, mobile and local advertising to help drive leads to both your franchise and your franchisees. For more info, call 561-703-2538 or visit idigitalstrategies.com
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www.iDigitalStrategies.com3
Table of Contents
Empowering Franchise Brands Through Converged Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
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Empowering Your Franchise Brand Through Search, Social, Local and Mobile
The three main components are: 1 Paid Media:
2 Owned Media:
3 Earned Media:
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Studies have
shown that more
than 60% of
the buying cycle
is over by the time
your prospect
reaches out to
your business.
ConvergedMedia
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Five Surefire Ways To Maximize Your Brand Through Search, Social, Local & Mobile!
1. Align Your Search & Content Marketing with the Buyers’ Journey:
increase revenue generated through organic search. Recent studies have
gaining more and more relevance.
Recent studies
have shown that
combining social
signals into
search strategies
may improve
search rankings
up to 45%.
Remember that
80% of the people
who interact
with your content
aren’t ready to
make a buying
decision.
2. Create a Fully Integrated Social Business
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Amazon and
many competitors
like Borders and
Blockbuster to
close completely.
The inevitable will
soon happen in
the Social Media
landscape.
www.iDigitalStrategies.com7
To empower your Franchise Brand through Social, make sure
you put these on your to do list:
Social Search
Strategy
and more.
Community
If a large
franchise brand
doesn’t have a
Facebook page
for their local
franchisee, odds
are they won’t be
returned in the
search results.
Listening
imperative to also understand local
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If you haven’t
thought about
local search
optimization for
your franchise,
you’re leaving
thousands of
dollars in revenue
each month to
your local
“mom & pop”
competitors.
www.iDigitalStrategies.com9
Google is
converging their
ecosystem by
combining
Google+ Local
with Google
Places pages.
We are seeing
Social and Search
ecosystem will
do across the
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5. Choose The Right Team To Partner With!
About the Authors
Joseph A. Mohay
Dustin DeTorres
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It is time to
breakdown the
“silos” within your
marketing team
and make sure
your vendors
collaborate and
integrate their
specialized
disciplines.
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