Empower Your Sales Team With Marketing Automation

Empower Your Sales Team With the Power of Eloqua

Marilyn CoxDirector of Marketing Communications

Cincom Systems, Inc

About Me

• Marilyn Cox• Director of Marketing

Communications, Cincom Systems Inc.• @MarilynECox• mcox@cincom.com• Eloqua user for 4 Years• If I couldn’t be a marketer I would be a

professional wrestler with the WWE.

The Power of Eloqua is in the Output

Harness Sales to that Power

Reinforce without overextending

Cincom Systems is a software pioneer and business-solutions provider founded in 1968. We provide a variety of software and technology solutions to simplify complex business problems.

About My Company

Our Challenge – What do guys do over there in Marketing?

Our Solution – Ask them what they want.

Our Solution – Not another @!#$ tool?!

Our Solution – Baby Steps

Here’s How We Used Eloqua – Start with

the Best..

Here’s How We Used Eloqua – Prospect Profiler

Here’s How We Used Eloqua – Submission Fields

Here’s How We Used Eloqua – Some Contacts were Hiding

Here’s How We Used Eloqua – Sales Knows the Contacts.

Here’s How We Used Eloqua – Find the Team Captain

Here’s How We Used Eloqua – Engagement

Here’s How We Used Eloqua – No Secrets.

Here’s How We Used Eloqua – A lot of Friends we didn’t really know.

Here’s How We Used Eloqua – Too Much Information.

Here’s How We Used Eloqua – A Care Package for Sales: Right Information at the Right Time.

Here’s How We Used Eloqua – A Seat at the Table.

Here’s How We Used Eloqua – They Mobile

Here’s How We Used Eloqua – Growing the Team

Here’s How We Used Eloqua – Use your In-house Team Strength

Here’s How We Used Eloqua – Access – and Transparency

Here’s How We Used Eloqua – Telling the Story Up.

Here’s How We Used Eloqua – Ask them what they want.

Here’s How We Used Eloqua – Single View provides Shared Perspective.

Our Results – A Super-Powered Sales and Marketing Team

Our Results

Our Results – Moving Together

Some Takeaways - Start with the Stars

Some Takeaways - Feed them Bites, Not Meals

Some Takeaways - Training Requires Repetition

Some Takeaways - Work Together, Sell Together

Do This Next – Talk. And Listen.

Access Our Online Tutorialshttp://ezcincom.aero.und.edu Username: guest Password: guest

Eloqua Engage and Prospect Profiler Tutorials as well as LinkedIn and Twitter for Sales Tutorials

Thank You

• Marilyn Cox• Director of Marketing Communications, Cincom

Systems Inc.• @MarilynECox• mcox@cincom.com