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As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.
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Eight years of top business brands on Twitter and their First Tweets
Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago.
To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world.
Apart from amusing ourselves with colleagues' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world.
When did they set up on Twitter? What was their first Tweet? And how many followers do they have today?
Here, in chronological order, is how it all happened.
Which businesses were early adopters on Twitter? And what were they saying 8 years ago?
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@accenture
Date set up: 7th Feb 2008
Current number of followers: 154K
Accenture
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@bt_gs
Date set up: 4th March 2008
Current number of followers: 3.4K
BT Global Services
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@dellenterprise
Date set up: 29th May 2008
Followers: 105K
Dell
www.earnest-agency.com
Date set up: 21st Jun 2008
Followers: 597K
www.earnest-agency.com
@cisco
Date set up: 22nd October 2008
Followers: 344K
Cisco
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@deloitte
Date set up: 31st Oct 2008
Followers: 167K
Deloitte
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Date set up: 26 Feb 2009
Followers: 1.8M
www.earnest-agency.com
@Atos
Date set up: 20th May 2009
Followers: 8.5K
Atos
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@Vodafone_VGE
Date set up: 23rd June 2009
Followers: 4.8K
Vodafone Global Enterprise
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@MSFTBusinessUK
Date set up: 21st September 2009
Followers: 10.8K
Microsoft Business UK
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@adobe
Date set up: 26th September 2009
Followers: 275K
Adobe
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@TalkTalkBiz
Date set up: 29th Jan 2010
Followers: 1.5K
Talk Talk Business
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@dhlexpressuk
Date set up: 6th April 2010
Followers: 10.9K
DHL
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@FedEx
Date set up: 19th May 2010
Followers: 171K
FedEx
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@HP_Enterprise
Date set up: 2nd November 2010
Followers: 3.4K
HP
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@canonbusinesseu
Date set up: 18th April 2011
Followers: 1.5K
Canon
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@IBM
Date set up: 19th May 2011
Followers: 93.9K
IBM
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@hsbcukbusiness
Date set up: 3rd June 2011
Followers: 7K
HSBC UK Business
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@o2businessuk
Date set up: 12 Dec 2012
Followers: 12.9K
O2 Business
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● It took 2 years (not too surprising) for big business brands to hop onto the Twitter train
● Even brands who were early adopters like BT have struggled to build a mass following
● Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice
● Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer)
● It's never too late - O2 business were late adopters but have built a large engaged network.
So what did we learn?
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