eCommerce Business Model - Online Drugs Store ( Pharmacy)

Ecommerce Business Model

Online Drug Store

www.dawabazaar.com

s Why Pharma?

Indian pharmaceutical industry is on a strong growth path with the total value of Indian Pharma industry expected to reach almost $50 Billion by 2015-2016. 

A key issue faced by the industry is management of the supply chain. Supply chain in India is highly fragmented with more than 550,000 retail pharmacies in the country.

Customer Value Proposition

10% flat discount on MRP

Delivery on time

Special Emergency Delivery

Find best doctors in city

Compare different drugs

Enables Suitable Drugs search

Bulk Selling to Dr.

e

Target Markets

Nuclear Families

Working Professional

sTech Savvy

Mothers

CONVENTIONAL

CHAIN

STRUCTURE

Value Chain Structures

PROPOSED

CHAIN STRUCTURE

Value Chain Structures

Margin Structure in DistributionMargins are represented as % on the MRP (Maximum Retail Price)

A sample cost structure is shown for a product with MRP of INR 100

s

Proposed Margin Structure in Distributions

Venture’s position in Value chains

Dawabazaar.com

Venture’s Competitive Strategys

•Every Doctor will be a part of our family.

•Eliminating the need of MR(Medical Representative) by reaching doctors through E commerce.

•Combos of various medicines as per the course of treatment.

•Discounts offered on each drug.

• Periodic Talk shows by Best Doctors in India.

•Creating Knowledge pool for common people.

•Instant access through mobile Application.

•Patients Feedback/ on different drugs.

We won’t let you die until we don’t have a drug to cure

We truly care for you..!!!