DPS Taboola Pitch-a-Kucha

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Tracking a Path to Video OptimizationIra Silberstein, SVP Publisher Sales and Operations, Taboola

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The Numbers are big time

42 Billion ?

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The Numbers are big time

42 Billion monthly videos watched

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The Numbers are big time

7.5 Billion ?

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The Numbers are big time

7.5 Billion Pre roll ads watched

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The Numbers are big time

3.2 Billion ?

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The Numbers are big time

3.2 Billion minutes of pre roll watched

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Macro Trends for Advertising Spend

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Macro Trends for Advertising Spend

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Lots of Positive Signals

Content Story: Premium video content is expanding across genres,

from TV shows and movies to sports, music clips and made-for-web

programs

Platform Story: Mobile and Tablet accelerating fastest - Desktop still

commands lion’s share of streams

Monetization Story: “Newfronts” going from ½ day event to two week

season, including Hulu, Google, Microsoft, AOL and Yahoo

"2012 will be the year where TV finds online video has arrived as an equal.”-- Colin Kinsella, CEO of Digitas North America

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Beware The Obstacles

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Beware The Obstacles - Consumers

1. Consumers don’t expect traditional publishers to cover a story with video

• Don’t visit site with intent to click and watch videos• Don’t seek out video coverage

2. Don’t know where to find video

3. Increasing streaming costs risk alienating consumers

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Beware The Obstacles - Monetization

1. Sales team hesitant to sell pre-roll unless they know they can deliver

2. Advertiser budgets are constrained as they reflect supply challenges

3. Lack of standards still persist – ad units, metrics, cost

4. Broadband costs increasing

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Beware The Obstacles -Editorial

1. Editors want to stay in control

2. Missing is a solution that editors can scale and exert control so the system can to promote the right video to right user at right time

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There is a clean line

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Unique Solution

1. Targets users when they are most likely to click

2. Changes user perceptions of what to expect from a publisher

3. Custom UI and Placement meets publisher requirements

4. Custom algorithm configurations satisfy editorial needs