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Dork Intervention is a talk presented at SXSW Interactive 2011. You can hear the audio at:http://schedule.sxsw.com/events/event_IAP6299The talk is about what I learned while working as the User Experience lead on an innovation project at eBay. The live product, Simple Lister, can be viewed here:http://pages.ebay.com/garden/srp/SimpleListerInstall.html
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“Making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.”
– Steve Jobs
Online form
Early iteration
Teamwork!
Agile is broken.
Agile software
Waterfall
Waterfall
Pros:The design is frozen, leaving developers free to implement without uncertainty.
Cons:The design can’t respond to change based on testing and new information to be competitive.
Waterfall
mini-waterfall
mini-waterfall
mini-waterfall
Pros:A waterfall in every sprint!
Cons:Requires a time machine.
Just in time
Just in time
Pros:Dropping design in when it’s needed.
Cons:Too many complex interactions for designers to track.
Just in time
Design Sprint
Design Sprint
Design Sprint
Pros:Whole team involved in design process.
Cons:Clunky and disrupts project velocity .
Fused Innovation
Fused Innovation
Fused Innovation
Make a crucible of innovation!
7 Rules of engagement
Vision
1. Vision2. Engage team
1. Vision2. Engage team3. Stakeholder buy-in
Excite with prototypes
1. Vision2. Engage team3. Stakeholder buy-in4. Excite with prototypes5. Sit together
1. Vision2. Engage team3. Stakeholder buy-in4. Excite with prototypes5. Sit together6. Communicate
Get out of the way!
Innovation
Thank you!
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