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DAY ONE | DEFINE YOUR PURPOSE
CREATED AND HOSTED BY
SARA EATHERTON-GOFF
"I believe that if you don't derive a deep sense of purpose from what you do, if you don't come radiantly alive several times a day, if you don't feel deeply grateful at the tremendous good fortune that has been bestowed on you, then you are wasting your life. And life is too short to waste." —Srikumar Rao
WHAT IS #4DAYGOALS? #4DayGoals is the ultimate, free, goal-setting course
to encourage any entrepreneur to stretch themselves, and their businesses.
And do it in a thoroughly S.M.A.R.T. way.
GoffCreative.com/4-day-goals
We're going to cover:
GoffCreative.com/4-day-goals
➜ DAY ONE | Define Your Purpose
We're going to cover:
GoffCreative.com/4-day-goals
➜ DAY ONE | Define Your Purpose ➜ DAY TWO | Clarify Your Audience
We're going to cover:
GoffCreative.com/4-day-goals
➜ DAY ONE | Define Your Purpose ➜ DAY TWO | Clarify Your Audience ➜ DAY THREE | Set S.M.A.R.T. Goals
We're going to cover:
GoffCreative.com/4-day-goals
➜ DAY ONE | Define Your Purpose ➜ DAY TWO | Clarify Your Audience ➜ DAY THREE | Set S.M.A.R.T. Goals ➜ DAY FOUR | Take Action
We're going to cover:
GoffCreative.com/4-day-goals
➜ DAY ONE | Define Your Purpose ➜ DAY TWO | Clarify Your Audience ➜ DAY THREE | Set S.M.A.R.T. Goals ➜ DAY FOUR | Take Action
Why are you here?
GoffCreative.com/4-day-goals
Why are you here?➜ Maybe you feel "stuck" in your business.
GoffCreative.com/4-day-goals
Why are you here?➜ Maybe you feel "stuck" in your business. ➜ Maybe you're new to solopreneurship and want to start strong and SMART.
GoffCreative.com/4-day-goals
Why are you here?➜ Maybe you feel "stuck" in your business. ➜ Maybe you're new to solopreneurship and want to start strong and SMART. ➜ Maybe you're simply ready to do it "right" this time
GoffCreative.com/4-day-goals
Something led you here. Whether it was a shared link or a Google search, you're here for a reason.
So, today, let's capitalize on it.
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Let's define your purpose through your VISION.
GoffCreative.com/4-day-goals
When you dream about your business, what do you see for it?
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When you dream about your business, what do you see for it?
Do you see it as a tool for accomplishing something?
GoffCreative.com/4-day-goals
When you dream about your business, what do you see for it?
Do you see it as a tool for accomplishing something? Or as a tool for others?
GoffCreative.com/4-day-goals
Think about why you do what you do.
GoffCreative.com/4-day-goals
Think about why you do what you do.
Why did you start your business?
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Think about why you do what you do.
Why did you start your business?
Think BIG. The vision you have for your business isn't a short-term goal that can easily be accomplished in a couple weeks.
GoffCreative.com/4-day-goals
Think about why you do what you do.
Why did you start your business?
Think BIG. The vision you have for your business isn't a short-term goal that can easily be accomplished in a couple weeks.
That's not BIG enough.
GoffCreative.com/4-day-goals
So, what makes you come alive?
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So, what makes you come alive?
What sparks a fire in you?
GoffCreative.com/4-day-goals
So, what makes you come alive?
What sparks a fire in you?
What causes you to ignite?
GoffCreative.com/4-day-goals
Your purpose in business is an emotional journey.
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Your purpose in business is an emotional journey.
Discovering your why is a huge factor in whether or not people will:
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Your purpose in business is an emotional journey.
Discovering your why is a huge factor in whether or not people will:
✓ trust you.
GoffCreative.com/4-day-goals
Your purpose in business is an emotional journey.
Discovering your why is a huge factor in whether or not people will:
✓ trust you. ✓ follow you.
GoffCreative.com/4-day-goals
Your purpose in business is an emotional journey.
Discovering your why is a huge factor in whether or not people will:
✓ trust you. ✓ follow you. ✓ care about you and your business.
GoffCreative.com/4-day-goals
If your own business doesn't ignite a passion in you, it won't in anyone else, either.
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ What motivates you to get out of bed every morning?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ What motivates you to get out of bed every morning? ➜ Why did you start your business? Or why do you want to?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ What motivates you to get out of bed every morning? ➜ Why did you start your business? Or why do you want to? ➜ Why does your business do what it does? Or why will it?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ When did the idea to start your business come to you? And how?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ When did the idea to start your business come to you? And how? ➜ What's missing in your niche/industry that you're hoping to fulfill?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ When did the idea to start your business come to you? And how? ➜ What's missing in your niche/industry that you're hoping to fulfill? ➜ What activities do you get passionately lost in (and even lose track of time with)?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ When did the idea to start your business come to you? And how? ➜ What's missing in your niche/industry that you're hoping to fulfill? ➜ What activities do you get passionately lost in (and even lose track of time with)? ➜ What do people typically ask you for help with?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ What conversations ignite a passionate fire in you?
GoffCreative.com/4-day-goals
With that said, here are a few questions to help you gauge your WHY in your business:
➜ What conversations ignite a passionate fire in you? ➜ If you could share/teach only one subject to one group of people, what would your message be? And who would care/want to learn?
GoffCreative.com/4-day-goals
ADD CLARITY WITH YOUR VISION
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According to BusinessDictionary.com, your vision (or vision statement) is:
"... an aspirational description of what an organization would like to achieve or accomplish in the mid-term to long-term future. It is intended to serve as a clear guide for choosing current and future courses."
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
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When defining your vision, answer the following questions:
➜ How do you measure success? (Be specific)
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ How do you measure success? (Be specific) ➜ Why do (or will) your customers/followers/ readers care about you?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ How do you measure success? (Be specific) ➜ Why do (or will) your customers/followers/ readers care about you? ➜ What are the 3 most important things you [can] offer your clients/followers/readers?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ How do you measure success? (Be specific) ➜ Why do (or will) your customers/followers/ readers care about you? ➜ What are the 3 most important things you [can] offer your clients/followers/readers? ➜ How do you (or will you) find prospective clients/followers/readers?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ What are some everyday tasks that keep (or will keep) your business functioning?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ What are some everyday tasks that keep (or will keep) your business functioning? ➜ What's unique about you and your business?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ What are some everyday tasks that keep (or will keep) your business functioning? ➜ What's unique about you and your business? ➜ DREAM A LITTLE... Where do you see your business in the next 5 years?
GoffCreative.com/4-day-goals
When defining your vision, answer the following questions:
➜ What are some everyday tasks that keep (or will keep) your business functioning? ➜ What's unique about you and your business? ➜ DREAM A LITTLE... Where do you see your business in the next 5 years? ➜ What actions are you taking right now to make those dreams for your business reality?
GoffCreative.com/4-day-goals
WHAT'S YOUR VISION?
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Your vision statement is your "dream" statement.
GoffCreative.com/4-day-goals
Your vision statement is your "dream" statement.
It's an opportunity for you to think and feel like the "end-goal" of your business is happening right now.
GoffCreative.com/4-day-goals
Your vision statement is your "dream" statement.
It's an opportunity for you to think and feel like the "end-goal" of your business is happening right now.
It's a present day aspiration and a damn beautiful one, too.
GoffCreative.com/4-day-goals
For example, your vision statement could be:
"It's 2016. I have 20 solopreneur coaching clients spread over 6 countries. Each client is earning an average of $110,000 annually. My clients are happy, motivated, and build each other up through the online community I've built for them..."
GoffCreative.com/4-day-goals
When building your vision statement, whether a super-brief 1-2 sentence long statement or a full paragraph, write it as if you're working your achieved dream right now.
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When building your vision statement, whether a super-brief 1-2 sentence long statement or a full paragraph, write it as if you're working your achieved dream right now.
It'll not only inspire you to achieve it, but it'll put your dream into a SMART reality.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Specific
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
SpecificMeasurable
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
SpecificMeasurable Achievable
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
SpecificMeasurable Achievable Realistic
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
SpecificMeasurable Achievable Realistic Timely
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Specific means, instead of making a statement like, "I want to earn a lot more money this year," try, "I want to earn $120,000 in revenue by the end of 2016."
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Specific means, instead of making a statement like, "I want to earn a lot more money this year," try, "I want to earn $120,000 in revenue by the end of 2016."
$120,000 is a very specific amount of money.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Specific means, instead of making a statement like, "I want to earn a lot more money this year," try, "I want to earn $120,000 in revenue by the end of 2016."
$120,000 is a very specific amount of money.
"... by the end of 2016" is solidifying the statement with a deadline.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Measurable refers to having the proper tools to track your growth.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Measurable refers to having the proper tools to track your growth.
For example, Google Analytics to track your online "numbers". Your metrics.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Measurable refers to having the proper tools to track your growth.
For example, Google Analytics to track your online "numbers". Your metrics.
Another example would be a CRM to track your monies, Buffer to track (and schedule) your social media efforts, and so on.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Realistic is understanding your life, your personal situation, and your professional situation before setting an unobtainable goal.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Realistic is understanding your life, your personal situation, and your professional situation before setting an unobtainable goal.
You're trying to set goals, not defeat yourself with a lofty, unrealistic desire.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Timely refers to giving yourself a reasonable amount of time to complete the goal.
GoffCreative.com/4-day-goals
In case you're not familiar, the word SMART stands for:
Timely refers to giving yourself a reasonable amount of time to complete the goal.
So, let's say your goal is $120,000 by the end of 2016. If you've just started blogging, have $0 ad budget, no subscribers, no clients, and no offerings, obviously that's not going to happen unless you have some really generous, wealthy family whom gift you that.
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And if that's the case, Whoa Nelly.
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And if that's the case, Whoa Nelly.
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And if that's the case, Whoa Nelly.
Lucky you, Friend. ;)
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Okay, seriously now.
Take the notes from your WHY answers and combine them with your vision answers.
GoffCreative.com/4-day-goals
Okay, seriously now.
Take the notes from your WHY answers and combine them with your vision answers.
Now, you're prepped and ready to write out your "dream" statement. Your vision statement.
GoffCreative.com/4-day-goals
So, why are you here? We all have stories. Some of past failures, bad decisions, thankless jobs, and so on.
GoffCreative.com/4-day-goals
So, why are you here? We all have stories. Some of past failures, bad decisions, thankless jobs, and so on.
But today marks a new path in your future.
GoffCreative.com/4-day-goals
So, why are you here? We all have stories. Some of past failures, bad decisions, thankless jobs, and so on.
But today marks a new path in your future.
You enrolled yourself in a goal setting course. Clearly, you're one badass achiever.
GoffCreative.com/4-day-goals
My missions with #4DayGoals is to give more people an opportunity to develop a strong, SMART business built on goal setting, planning, and knowledge.
GoffCreative.com/4-day-goals
My missions with #4DayGoals is to give more people an opportunity to develop a strong, SMART business built on goal setting, planning, and knowledge.
Sure, I might be a little crazy for giving all this sellable content away for free, but this was meant to be free. This was meant to build a community of supporting, strong solopreneurs.
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If you're ready to take your goal setting to the next level, you can always support me and this free course by purchasing the #4DayGoals eBook + Workbook.
GoffCreative.com/4-day-goals
If you're ready to take your goal setting to the next level, you can always support me and this free course by purchasing the #4DayGoals eBook + Workbook.
GoffCreative.com/4-day-goals
This eBook is packed with tips, insights, and a follow- along guided workbook.
A total 69 pages of business- boosting awesomeness.
If you're ready to take your goal setting to the next level, you can always support me and this free course by purchasing the #4DayGoals eBook + Workbook.
GoffCreative.com/4-day-goals
This eBook is packed with tips, insights, and a follow- along guided workbook.
A total 69 pages of business- boosting awesomeness.
in the GoffCreative Store.
See you in your inbox tomorrow with Day Two of #4DayGoals!
GoffCreative.com/4-day-goals
DAY ONE | DEFINE YOUR PURPOSE
CREATED AND HOSTED BY
SARA EATHERTON-GOFF
THANK
YOU
THANK
YOUHELPING ENTREPRENEURS
CREATE AND MAINTAIN A BUSINESS YOU LOVE.
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