David O Brand Work

DAVID O’HIGGINS . BRAND WORK

© 2012 David O’Higgins

MILIEUBrand strategies frequently limit the potential of the very brands they presume to advance. This is

because said plans are often generic and so deficient in terms of being able to expose the hidden

opportunities companies need to grow their brands in unexpected and compelling ways.

Telstra Garuda Shazam

Passion?Innovation? Disruption?Connection?

Outer Wall

© 2012 David O’Higgins

OFFERI design strategies that are based on a much broader and deeper understanding of a brand’s business

potential. My work is to advance this potentiality across a spectrum of corporate and product

applications. In essence I offer companies a concrete way of re-evaluating and re-imagining what their

brands can be and how they might prosper. I rethink brands.

© 2012 David O’Higgins

VALUEMy approach to strategy and design has high appeal for companies who want to evolve their brands,

especially those who need to reinvent their significance as a result of shifts in their industries.

© 2012 David O’Higgins

APPROACHI engineer what I call Brand Singularities. A Brand Singularity is the distillation of a

company’s profound human purpose. A Brand Singularity originates as an enlightenment resulting

from the confluence of intellectual and intuitive inquiries into the essence of a company’s nature. 

A Brand Singularity exposes the hidden business opportunities a company needs to grow its brand in

an unexpected and compelling way.

OPPORTUNITYBrand Singularities are glimpses of roads less travelled.

DAVID O’HIGGINS . BRAND SINGULARITIES

DAVID O’HIGGINS . BRAND SINGULARITIES

ALEXANDER MCQUEEN

Brand Singularity = Actual

To sew rebellion into the fabric of the fashion industry establishment

Industry . FASHION

Project . BRAND & ENVIRONMENT DESIGN

Agency . DAVID O’HIGGINS . 1992 – 2005 . LONDON . PARIS

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

Within 25 years, Alexander McQueen has grown from from zero business worth to achieve an enterprise value of $9 billion.

GARTNER CONSULTING

Brand Singularity = Actual

To discern order from complexity in the world of IT

Industry . IT

Project . BRAND & PRODUCT DESIGN

Agency . ENTERPRISE IG . 2005 – 2006 . NEW YORK CITY

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

Within 10 years, Gartner Consulting has grown to achieve an enterprise value of $7 billion.

ELEMENTAL ARCHITECTURE

Brand Singularity = Actual

To let the efficiencies of natural systems inform practice and principle

Industry . ARCHITECTURE

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2006 – 2009 . NEW YORK CITY

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

Within 10 years, Elemental Architecture has grown from zero business worth to achieve an enterprise value of $10 million.

THE COOPER SQUARE HOTEL

Brand Singularity = Actual

To unite guests with NYC’S avant-garde cultural scene

Industry . REAL ESTATE

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2007 – 2009 . NEW YORK CITY

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

Within 3 years the Cooper Square Hotel brand grew from less than zero business worth to achieve an enterprise value of $90 million.

UFFINDELL The Agency of Change

UFFINDELL

Brand Singularity = Actual

To reinterpret the meaning of profitability

Industry . MARKETING

Project . BRAND STRATEGY

Agency . DAVID O’HIGGINS . 2009 . LONDON

Role . BRAND STRATEGIST

Within 5 years Erika Uffindell has become recognized as a thought leader in corporate social responsibility.

QATAR LUXURY GROUP

Brand Singularity = In progress

To heed the call of the whispering Shamal

Industry . FASHION

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2016 . DOHA

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

INNOVATION CAPITAL QATAR

Brand Singularity = In progress

To engineer a human continuum based on truth and beauty

Industry . FINANCE

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2015 – 2016 . DOHA

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

Banking on Science

THE ROYAL BANK OF SCOTLAND

Brand Singularity = Possible

To become the ‘people bank’

Industry . FINANCE

Project . BRAND STRATEGY & DESIGN

Agency . UFFINDELL . 2009 . LONDON

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

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GREENHOUSE 26 HOTEL

Brand Singularity = Possible

To subvert the tyranny of artifice

Industry . REAL ESTATE

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2009 . NEW YORK CITY

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

WILLIAM GRANT & SONS DISTILLERS

Brand Singularity = Possible

To create fresh visceral pleasure for men and women everywhere

Industry . ALCOHOLIC BEVERAGES

Project . BRAND STRATEGY & DESIGN

Agency . DAVID O’HIGGINS . 2009 . NEW YORK CITY

Role . BRAND STRATEGIST . CREATIVE DIRECTOR . DESIGNER

GrantsThe Next Generation

Zero G

DAVID O’HIGGINS

Brand Strategist . Creative Director . Designer

davidomi862@gmail.com