Customer Centered Product Development – MVPs, Functional Prototypes and Agile Development

Customer CenteredProduct DevelopmentPaul S. HeirendtTwitter: @pheirendt #StartupWisdomProject

My Business JourneyPaul S. Heirendt

As an Entrepreneur

Acquired by

Acquired by

Acquired by

Acquired by

NowAs an Intrepreneurpaul@xlr8.org

My Business JourneySt LouisPaul S. Heirendt

California

paul@xlr8.org

OnFieldMemories

My Community Involvement - St Louis & BeyondPaul S. Heirendt

paul@xlr8.org

My Mentor - Vic HeirendtPaul S. Heirendt

Raised in Angel Guardian Orphanage in ChicagoLeft in 1933 at age 18 at the lowest point of the Great DepressionOpened a small Cleaner ShopSold it - Victor Tailors & Furriers to join the Coast Guard for WWIIpaul@xlr8.org

3 Pearls of Wisdom From Vic HeirendtNothing happens until someone sells somethingYou cant eat be-backsWere not selling books were selling access to informationPaul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Use Science Eric RiesPaul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Build a Prototype Guy KawasakiPaul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Terms DiscussionMVP

Functional Prototype

Agile development

Paul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Customer vs Market CentricYou Cant BE Customer-CentricWithout Talking to Customers!NO DUH!Paul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Customer vs Market CentricProduct-Centric = What you already make or an extension to an existing product or serviceMarket-Centric = What you perceive as opportunities in the MarketCustomer-Centric = What the Customer wants and/or needsPaul S. Heirendt

Twitter: #StartupWisdomProjectpaul@xlr8.org

Best Practices for Customer-CentricityPaul S. Heirendt

Brands that are committed to customer centricity are:Passionate, and truly believe the customer comes first. Believe that without the customer, they cannot succeed and want to see the world through the customers eyes.Use customer data to capture customer insights and share this across the organization.Focus on what the customer wants and needs, and develop products and services around that.Build relationships designed to maximize the customers product experience.Analyze, plan and implement a carefully formulated customer strategy that focuses on creating and keeping profitable and loyal customer.paul@xlr8.org

Q&A