Creating A Tribal Brand

Tribal BrandHow to Market from the Inside Out

Presented by Justin Foster

The Simple Idea:

Create a people-driven brand.

Create brand “evangelists”

How?

Who is your customer?1. Employees

2. Investors, Board members, supporters

3. Active customers

4. In-active customers

5. Influencers (the media, community leaders)

Brand Core:

If my company was a religion, the one thing you must believe is ________.

Traits of Evangelists

1. Share your values.

2. Feel like part of your brand.

3. Don’t expect compensation.

4. Driven to promote you.

5. Proactive in giving you feedback.

The Steps

1. Ask for feedback

2. Have “first-name” relationships

3. Be unexpected

4. Tell their stories

5. Reciprocate

Not just a philosophy. It is a

system.

Remember!

The Results1. Accelerated word-of-mouth.2. Greater internal morale.3. Spend less money on buying

attention.4. Relevant , strong brand.5. 1000 Year Brand™ phenomena

Open Forum• Clarification on terminology or definitions?

• New technology and tools?

• Marketing trends?

• More stories?

Phone: 208-841-3497

E-mail: justin@thetricycle.com

Web: thetricycle.com

Twitter: @brandmilitia

Facebook: /justinfoster

Blog: justinfoster.posterous.com

Find Me.