Corporate brand image and identity

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CORPORATE CASE STUDY

Divya Kapoor

MA (Public Relations)

University of Westminster

CONTENTS

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Fortune 500 multinational corporation

8th largest corporation in the world by market capitalisation

Founded in 1837 by William Procter and James Gamble

Serving in more than 180 countries; 4 billion consumers

135,000 employees around the world

Well know brands include Ariel, Tide, Always, Pringles, Pampers, Olay, Bounty, Vicks, Head & Shoulders etc. 4

As per the table of 20 Largest US Companies, P&G has a market capitalisation worth $180 billion

(Source: Dow Jones News Service, 29 January 2010)

The strongest portfolio of brands in the industry with 23 billion dollar brands and 20 half-billion-dollar brands.

(Source: P&G Annual Report 2009) 5

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Symbolism Communication Behaviour

Internal and

External

stakeholders

Leadership Quality Trustworthy Inquisitive Innovative

“MR ”

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Effective and Efficient management of

multiplicity

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Thank You

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