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Presentation given by Joe Pulizzi at the Funnel 2012 event in Australia. Covers content marketing case studies, the latest B2B research, and four content marketing tips.
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@juntajoe
The Content Marketing Revolution: Trends and Tips for Content Marketing Success
Today’s webinar brought to you by:
Online Meetings & Webinars Made Easy
Australia: 1800 451 485New Zealand: 0800 42 4874 www.gotomeeting.com.au
www.youtube.com/gotomeetingblog: mobilework.com.au
Presenter: Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
@juntajoe
TODAY’S AGENDA
• Move Fast – 60+ Slides in 35 Minutes!• Brief History of Content Marketing• The Latest B2B Research• The Problem with “What?”• Content Marketing Tips & Trends (attract)
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CONTENTMARKETING
@juntajoeTHE DIFFERENCE?
MARKETERS PUBLISHERS/MEDIA
@juntajoeTHE DIFFERENCE?
MARKETERS PUBLISHERS/MEDIA
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Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
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Example of trying…
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I see the future and it is
____________
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Red Bull – The Media Co.
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Sponsored by
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54%Increasing
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Why Are We Here?Just 36% believe their
content marketing is effective
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Our Biggest Content Marketing Challenge
• Producing Enough Content• Producing the Kind of Content
that Engages
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THE PROBLEM WITH
WHAT?
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WRONG QUESTION
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WHY?Tell a Different Story, Not
the Same Story Incrementally Better
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Search Engine Optimization
LeadGeneration
Social Media
Why?
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Why?
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Content Marketing Trends
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The Niche, Non-Sales Content Platform
&A Clear Mission
#1
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Enabling Women to Have More Quality Time with
Their Families
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Enabling Teen Girls to Be More Confident with
Their Sexuality
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Help Engineers Answer the Most Challenging
Industrial Solder Questions
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Help Engineers Answer the Most Challenging
Industrial Solder Questions
600% Jump In LeadsRick Short – “Get Engineers Talking to
Engineers”
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Help early-stage tech companies with great
ideas that will help them build great companies
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The Chief Storyteller#2
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The Content Marketing TeamTypical roles within your existing team…
Chief Content Officer
Managing Editors
Content Producers
Chief Listening Officers
Content Creators
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Social MediaPublic Relations
MarketingEmailMobileSearch
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Example….
Todd WheatlandVP of Thought LeadershipKelly Services
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Leveraging Employeesin Content Creation
#3
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AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
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AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
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Building Content Expertise through Community
#4
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GIVE CONTENT GIFTS
A Rising Tide Lifts All Ships
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SOCIAL MEDIA 4-1-1
Define Your Hit List of Influencers
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BRICKS & FEATHERS
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Both Bricks & Feathers• Use Feathers to Promote Bricks
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PLAN REPURPOSING
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Paid Events Paid Content
.COM Email Webinars Magazine
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THE LAST SLIDE!Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
http://taylordowns.com
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• 4-5-6 March 2013• Sheraton On the Park, Sydney• http://sydney.contentmarketingworld.com• CODE: GOTOWEBINAR for 100 AUD Discount
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Joe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter
THANK YOU
Week of Sept. 9, 2013 CLEVELAND, OH
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Thank you for attending (and interacting)
See you at our next webinars:
Practical Steps to Build your Social Media Influence and Leadership
Wednesday, 28 November at 1PM Australian EDTGihan Perera, Internet Coach & Author
For a free trial and to learn more call us: Australia: 1800 451 485
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