Consumer engagement and how to make it mobile

Consumer Engagement and how to make it Mobile

Hailey Murphy & Brittany Rennick

What is Consumer Engagement?

• “Consumer engagement is the resulting impact of a brand interacting with consumers through of a variety of

marketing initiatives. The goal of consumer engagement is to create meaningful consumer impact and generate either a behavioral result (such as driving a sale or inquiry) or an attitudinal result (such as making an emotional impression

or changing attitudes.”- FUSE Marketing

How Do We Engage?

Why Do We Engage?• Sale

• Customers Repeat Customers Advocates

• Relationships

• Brand Trust

Why Engage Via Mobile?

• How many of you …

• Value?

• Location urgency

• Digital age means?

• Numbers don’t lie

• Accommodate all phones

How to Engage Via Mobile

• ‘Dumb Phones’

-Text in

-Text ‘out’

• Smart Phones

-Mobile browsing

-QR codes

-Searchable

-Text In/Out

-Apps

Wrap up…• The importance of engagement

• Ways to engage prior to mobile

• Ways to engage via mobile

• Look at your desk, look at your hands… IT’S RIGHT THERE.

• Video.