Collaboration for Innovation: Go Deep

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South East WaterSouth East Water

Kate O’Keeffe: Innovation ManagerSouth East Water16 October 2008

Blog: www.smoothinnovator.com

Innovation & Collaboration:

Go Deep!

South East WaterSouth East Water

Sources of Ideas

Sources relied on most heavily for ideas:– General employee population – Business partners – Customers

IBM CEO study 2006

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Employees…

Case Study• Brain Waves Cup Business Planning Competition• Over 2 years

– 26 Cross-functional teams compete– 17 business plans approved for implementation– Training in idea generation, business planning and presentations– Powerful culture transforming and capability building exercise

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Partners…

Need: To help customers track their water usage in real time

Sourced data compressors

Provided website and help desk

Performs product installation

An alliance between South East Water, Thiess, Siemens

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Result: Hydroshare

Partners

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Customers: KRAFT

Goal Reduce costs

Improve environmental footprint

Goal Save potable water

Reduce trade waste

Joint objective: “Be more efficient with resources”

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• Jointly funded with the EPA a Resource Efficiency Plan• Client has invested $2.5 million in the findings• They’re even changing how they make Vegemite!

“Energy, raw materials and trade waste savings can fund water saving infrastructure”

Customers: KRAFT

Water Saving:74,5000kL pa

Trade WasteSaving:88,500kL pa

CO2 Saving:17,098 tonnes pa

Joint objectives:

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A new category: Collaboration Partner

Non-Competing, Similar Size, Environment , ConditionsSharing:

•Strategy•Techniques•Business models•Expertise•Graduate opportunities

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Collaboration is why we’re here…

…But how deep are you prepared to go?

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Questions?

Kate O’KeeffeKate.okeeffe@sewl.com.au

Blog: www.smoothinnovator.com

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