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www.organicmarketing.live
The CMO’s Dream Stack
www.organicmarketing.live
THE ESSENTIAL MARKETING TECH STACK!
About This Deck
This is for our CMO who is trying to get his people and marketingstack together. From infrastructure, backbone platforms, middleware,and all other marketing experiences, here’s a primer on the best ofthe best technology in marketing out there which we are widely usingacross multiple engagements. This is by no means a complete list butjust a yardstick to figure out the way forward.
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CRM, Lead Management, Account Based Marketing
Sales backbone platform to track lead journey from marketing to sales, understand funnels, and perform account based marketing.
Marketing Automation
The marketing backbone platforms to run nurturing tracks, manage and segment lists, analyze email performance, and a lot more!
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E-‐Commerce
Transaction platform stack to set up e-‐commerce sites for businesses with complex requirements.
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Website Design, UI and Development
A combination of tools with wireframing stacks, responsive design tools, website staging, and development platforms.
Website Analytics, Keyword Research, and Optimization
Post production tools to track incoming traffic, monitor and optimize keywords, email & landing pages.
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List Building, Buying, and Segmentation
Key growth hacking technology and intelligence to build target audience and database to run nurturing tracks.
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Content Marketing
Content platform stack to track marketing asset project workflows and distribution of content.
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Video Marketing, Communities and Reviews
Visual content platforms to distribute corporate and user generated content for distribution.
Project and Resource Management
Software to track key project milestones, deadlines, project owners etc. for intra and inter marketing departments.
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Display and Native Ads
Ad platform to create and monitor paid digital marketing campaigns with intelligent and tactful content.
Event Marketing and Program Management
Software stack to create and manage marketing programs such as webcasts, meetups, virtual meetings.
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Mobile Marketing and Analytics
Mobile platforms to track app performance and in-‐app and other mobile marketing campaigns.
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Asset and Resource Management
Experience stack to manage and monitor large scale content with asset and resource management software. Communication stack to manage team collaboration. Interactive Marketing and Social Media
Tracking
Platforms to track social media performance, conduct surveys and other interactive marketing activities.
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Social Media Channels
Platforms to distribute content across specialized social channels.
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About Organic Marketing
Our mission is to help startups in new and emerging technologiesthink about Marketing organically. Organic because the story ofyour product or service needs to be simple, original, andcompelling. Organic because your story needs to be ‘noise free’.
www.organicmarketing.live
@mktg_organic organicmarketingcorp Padmini.murthy@organic-‐marketing.space
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