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websites = information about a product, topic or service
blog = place where one person facilitates a number of conversations
generally about related topics.
People can usually comment and contribute.
Social Media = the old town square.
It’s a place like Facebook / Myspace / YouTube /
Linkedinwhere people congregate to share
thoughts and ideas.
Twitter = you ‘follow’ people of interest who
make brief comments [max 150 characters].
Great to have a central point where you can see an array of comments and
opinions as they happen.
SEO = Optimising the content and linking on your website so Google [and other browsers] index it well
enough to be found by users searching the internet.
SEM = Similar to SEO but you pay for the privilege of being found + how the Google guys got REALLY rich.
Google reported revenues of $5.51 billion for the quarter ended March
31, 2009
The facts from the web…so they must be true!
http://www.internetworldstats.com/stats14.htm
9 year internet useage
http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/
2009 Facebook Demographics and Statistics Report:
276% Growth in 35-54 Year Old Users
Online Ad Spend
http://www.emarketer.com/Article.aspx?R=1005549
…32% of clients surveyed said they had increased spending on SEO this year, some quite significantly. Agencies seem to be accelerating the trend with 50% saying that their SEO spend was considerably
higher than last year...
http://www.articlepool.com/advertising+the+way+of+the+web-124258
+ 95% of purchasing agents use the web to research products and services, B2B Magazine Survey.
+ 73% of executives depend on the Internet to learn about new products or services, Emarketer.
+ 184-million Internet users in America alone. When purchasing a product or service, 68.3% of Internet users utilize search engines during the consideration or research phase while 42.6% use search engines to make their decision, Enquiro.http://www.webpronews.com/topnews/2005/10/05/why-companies-shouldnt-rely-on-
traditional-marketing
the Sartorialist [aka Scott Schuman]
“...there was a disconnect between what I was selling in the
showroom and what I was seeing real
people (really cool people)
wearing in real life.”
http://thesartorialist.blogspo
t.com/+ Takes photos of people with great style on the streets of NY
+ Selected as one of Time Magazine’s ‘Top 100 Design Influencers’
+ Named as one of Askmen.com’s ‘Top 49 Men of the Year’
+ Monthly spot in GQ magazine
+ Travels around the world attending fashion events, recently was a guest at RAFW 2009, Sydney.
and LOTS more
rumi neely
fashiontoast.com+ Selling clothes online through her eBay store ‘Treasure Chest Vintage’
+ Started blogging in 2007 taking photos of herself in clothes she liked
+ Blog receives approximately 35,000 hits per day.
+ Invited to Alexander Wang’s show at New York Fashion Week 2008. Front row seat at Paris Fashion Week to see Emanel Ungaro show, guest at RAFW 2009, Sydney and much more.
+ Now designs for label RVCA
zappos.com
zappos.com
+ Number 1 footwear retailer on the web now diversifying into more products
+ Customer focused approach
+ 1999: Almost nothing - 2008: Over $1 billion
+ Zappo’s 23 year old CEO Tony Hsieh has 690, 834 followers on Twitter, now 690, 835 including me. http://twitter.com/zappos
BakerTweet in London
‘Together Everywhere’.European Football Championship+ Puma+ Celebrating together, wherever+ Mobile phones connect fans+ Fans download favourite team’s song as ringtone associated with a specific number+ When a team scores Puma calls to trigger the cheer
+ Answer – on line with 10 friends or random fans
of same team
Dell
http://en.community.dell.com/blogs/direct2dell/archive/2008/03/23/the-future-of-dell-in-social-media.aspx
Mirvac Hotels+ Online bookings revenue up over 300% [average of last 2 months this year, over the same time last year]
+ Overall search traffic up 161%
+ Non branded search traffic 481%
+ Search traffic from Asia up 130%, Europe 120%
+ Search traffic on ‘Event’ keywords up over 1000%
+ Total Visits up over 100%
+ Average time on site up over 50%
+ Bounce rate 45% below benchmark of other Hotel sites
shopping secrets
new outlet for product
shag
where? need directions?
so how is this relevant
most of these examples have spent little more
than ‘time’ to achieve considerable
success
and all relied on word of mouth to help promote their product...
‘citizen journalists’ and mass opinion is a new way of marketing and can create massive worldwide momentum.
so how do I grow my business, particularly
in tough times?
start with a good product
or service or opinion
make connections, talk about you and your
product...
with passion, enthusiasm and humility
etiquitte
for example
paul
square circle triangle
Blocks™
our e-marketing platform
that enables normal people
to do very clever things
online...
wow!
talk continues over tea & biscuit
sct.com.aublocksglobal.com
sct.com.au/blog
http://twitter.com/paul_wilson1
at the pub, in the kitchen,
in the boardroom
conversations
meme
meme
meme
meme
meme
meme
meme
I wonder how many people
will visit the sites I have been talking about
I have a headache...
step 1
website
fresh, interesting, relevant
google & people browsing
will like what they see
more people will visit,and more importantly
people will link to your content from their bookmarks, site, blog
twitter etc...
Step 2
blog & email
Step 3
twitter/facebook/linkedin/myspace
different media connected
= more than the sum of
it’s parts.
thanks for your time.
see you online....
www.sct.com.auwww.blocksglobal.com
Don’t forget to say hiwww.twitter.com/paul_wilson1
paul@sct.com.auwww.sct.com.au
www.twitter.com/sctmelbourne
www.twitter.com/blocksglobalpaul@blocksglobal.com
Notes from this presentation available at
http://blog.sct.com.au/
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